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#Marketing
Amber Naslund
AmberCadabra
Hi. While I'm on marketing soapboxes today:ROI is a *single metric*, a financial one to be exact, and it is a trailing indicator (which means it can only look at
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Munya Makosa
makosamunyaa
We're getting into another phase of lockdown,everyone'll be having a tough time.But it's important for businesses to thrive.The major burden falls to marketers and to a smaller extent salespeople.But in
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Amber Naslund
AmberCadabra
Marketers, do yourselves a favor. Learn about the business, not just your area of specialization. Know how the business makes and spends money. How sales works. What your product managers
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mack
MackGrenfell
Has anyone else ever wondered why the average digital marketer is... not great at digital marketing? Like, why is the talent pool still so different to consultancy or investment banking,
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Matthew Kobach
mkobach
Two marketing lessons from @brianne2k's weekly PopChat segment:But first a little background: #PopChat is a weekly Twitter Q&A that Brianne started a year ago where she asks timely marketing questions,
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Sales Hacker
SalesHacker
"Sales & content marketing go together like cheese & wine.They’re both good, but they’re even better together."Here's 5 ways you can make better use of your #marketing team’s #content resources
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Tony Perez
perezbox
My friend @scottbolinger was sharing his frustration with "marketing" earlier today and that sparked a bunch of feedback from folks.. one of the things I offered was to focus on
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Josh Spector
jspector
I've got some marketing tips for you.In one-sentence concepts.THREAD 1. Marketing is storytelling and the most interesting stories are true. 2. Marketing is the art of making people believe
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Bernard Jansen
BernardJansen
I'll put this out and hit the "brace" position. I'm un-following most of the marketing gurus on here and LI - the usual suspects. Why? Cause their learned views have
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SireHabbiibb
TheHabibLateef
Marketing is never same as PR or Advertising. You know right? Let’s look at it as a family tree, Marketing is the foundation, it’s basically all efforts that’ll lead to
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𝐘𝐎𝐔𝐑 𝐅𝐀𝐒𝐇𝐈𝐎𝐍 𝐆𝐎𝐃𝐌𝐎𝐓𝐇𝐄𝐑
YFGunfiltered
Zara isn’t into influencer marketing (IM). They came into it late (2018) but successfully with the #DearSouthAfrica campaign. Here the brand worked with 60+ microinfluencers to promote the opening of
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Rand Fishkin
randfish
Incredible to see how dominant SEO's become over the entire field of marketing.No other tactic or topic comes close. SEO garners 10-100X the search interest of:- PPC- Display Advertising- PR
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Wes Kao
wes_kao
Should you prioritize brand or performance? This decision will impact how you define success for any marketing tactic.I call this the Law of Brand vs Performance Marketing. It states: All
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Alexandra Cote
cotealexandra11
Content is a long-term endeavor.You won’t see results overnight and you might not get any sales out of your content efforts within the first months of your new strategy. So
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Mike 📈 👨🏻💻
mikecanmarket
Affiliate Marketing 101 for BeginnersAffiliate marketing is the process of earning a commission for each sale a company or individual makes from your promotion of their product or services.THREAD
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Anya Bali
anya_bali
Recently realized I’ve spoken with 100+ undergrads in the last year about getting started in marketing, and decided to share my thoughts on the questions I get most often. See
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