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Rand Fishkin
randfish
The team from @RivalIQ released their 2021 Social Media Benchmarks Report today. For years, it's been my go-to in the field.The big story is the consistent decline of avg. engagement.E.G.
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An extraordinary resource: https://inequality.org/facts/global-inequality/@inequalityorg has assembled hundreds of data points, graphed them, and made them all available via Creative Commons license so the rest of us can be storytellers wit
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Brief thread about PR and "Digital PR."1) Digital PR is not new. It's 20 years old. The first web marketing messageboards I joined in 2003 discussed the practice.2) It's grown
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Incredible to see how dominant SEO's become over the entire field of marketing.No other tactic or topic comes close. SEO garners 10-100X the search interest of:- PPC- Display Advertising- PR
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It's rough in the US right now. Covid. A coup. Cold, rainy weather. But on the horizon, there's a new President who believes in science, a vaccine that shows promise.
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If you're in #marketing or #marketresearch, I think it's crucial to understand election polling vs. results. Why?A thread.This year, polls in some states nailed it; e.g. WA, where variance was
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Got asked: "What makes a great marketing agency?"Answer: "There are no universal criteria."The truth is no agency is right for every business. And few agencies are wrong for every business.
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Holy sh*t... I'm reading through the US Congress' trove of internal Google docs (avail here: https://judiciary.house.gov/online-platforms-and-market-power/). They keep saying the quiet parts loud.A thread of anti-competitive, unequa
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A search for "Seattle" is a superb example of how Google's algorithm works right now.- Does the most relevant content rank? No.- The most well-linked-to? No.- The best optimized? No.-
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