I've got some marketing tips for you.

In one-sentence concepts.

THREAD

1. Marketing is storytelling and the most interesting stories are true.

2. Marketing is the art of making people believe in possibility.

3. The best marketing strategy is to create a great product.

4. Customers are not as smart or dumb as marketers think.

5. Scared marketers become failed marketers.

6. You can buy exposure, but you can’t buy attention.

7. If you interrupt someone with a marketing message, it better be more interesting than the thing you interrupted.

8. To learn how to capture an audience’s attention, notice how someone captures yours.

9. The more your marketing sounds like marketing, the worse it will perform.

10. The most valuable marketing can’t be bought — it can only be earned.

11. You don’t need a big budget, you need a big story.

12. If you master marketing principles, you don’t need to master marketing tactics because you’ll be able to invent your own.

13. Great content and great marketing are the same thing.

14. Your marketing message doesn’t matter if people don’t believe it.

15. The difference between marketing and sales is focus: The former focuses on the customer and the latter on the company.

16. The market is the ultimate judge of your marketing.