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Two marketing lessons from @brianne2k's weekly PopChat segment:
But first a little background: #PopChat is a weekly Twitter Q&A that Brianne started a year ago where she asks timely marketing questions, often related to current events in pop culture.
But first a little background: #PopChat is a weekly Twitter Q&A that Brianne started a year ago where she asks timely marketing questions, often related to current events in pop culture.
Lesson one: Differentiate yourself
Brianne is a pop culture fan (especially late 90s/early 2000s), so she incorporates it into her marketing persona. By combining two separate passions (marketing and pop culture) she created something unique. No one can be better at being her.
Brianne is a pop culture fan (especially late 90s/early 2000s), so she incorporates it into her marketing persona. By combining two separate passions (marketing and pop culture) she created something unique. No one can be better at being her.
Lesson two: Be consistent
She didn't do it once. She did it weekly for a year. This has allowed her to create recognizable branding, incorporate giveaways, and has even spun it off into zooms. None of which would have been possible if she didn't follow through.
She didn't do it once. She did it weekly for a year. This has allowed her to create recognizable branding, incorporate giveaways, and has even spun it off into zooms. None of which would have been possible if she didn't follow through.
The marketing takeaway:
Figure out what it is the separates you from your competition, and consistently double down on it.
Figure out what it is the separates you from your competition, and consistently double down on it.
