I'll put this out and hit the "brace" position. I'm un-following most of the marketing gurus on here and LI - the usual suspects. Why? Cause their learned views have little bearing on SMEs. Listening to a Rory presentation leaves me empty as I walk into the next stingy office.

If marketing is only a "Big Brand Science" we should add that as a disclaimer to chapter one of Kotler's famed book so we can all stop confusing matters and rather refer to early-stage brand development as "Entrepreneurship".

...for example, if I hear one more time that "marketing works really well if you are a BIG brand"...I mean, okay....soooooo....what now? Do I tell my client that?