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Incredible to see how dominant SEO's become over the entire field of marketing.
No other tactic or topic comes close.
No other tactic or topic comes close.
SEO garners 10-100X the search interest of:
- PPC
- Display Advertising
- PR (and Digital PR)
- Social Media Marketing
- Content Marketing (and Strategy)
- Email Marketing
- PPC
- Display Advertising
- PR (and Digital PR)
- Social Media Marketing
- Content Marketing (and Strategy)
- Email Marketing
Most surprising?
None of the major B2B marketing players (Salesforce, Hubspot, Microsoft, IBM, Cisco, ServiceNow, Zendesk, Shopify) focus on SEO.
To have this big a market with literally no public companies (except Yext) is shocking.
None of the major B2B marketing players (Salesforce, Hubspot, Microsoft, IBM, Cisco, ServiceNow, Zendesk, Shopify) focus on SEO.
To have this big a market with literally no public companies (except Yext) is shocking.
How have the private equity & VC fields slept on this for so long? In any other sector this size, there'd be 3-5 rollups, a bunch of M&A, 10X more institutionally funded companies.
SEO is a weirdly under-funded and invested-in sector. Does anyone know why?
SEO is a weirdly under-funded and invested-in sector. Does anyone know why?
Excellent point from Melissa: SEO *is* in the public markets via agencies, perhaps because it's viewed by investors as an un-productizable, service business. https://twitter.com/MelShust/status/1336803903023837189?s=19
