Read on Twitter
Brief thread about PR and "Digital PR."
1) Digital PR is not new. It's 20 years old. The first web marketing messageboards I joined in 2003 discussed the practice.
2) It's grown the last 5yrs, but the high point of search share (not total volume, but share) was 10+yrs ago.
1) Digital PR is not new. It's 20 years old. The first web marketing messageboards I joined in 2003 discussed the practice.
2) It's grown the last 5yrs, but the high point of search share (not total volume, but share) was 10+yrs ago.
Public Relations, on the other hand, declined dramatically, and yet is still 100X+ "digital PR".
It might feel (in web marketing communities) like digital > traditional, but in terms of search, interest, # of professionals, & amount of $$, that's not the case.
It might feel (in web marketing communities) like digital > traditional, but in terms of search, interest, # of professionals, & amount of $$, that's not the case.
Quick comparison via Indeed's job search (US only):
Digital PR - 4,660 jobs
Public Relations - 14,558 jobs
On LinkedIn (which supports quotes):
"Digital PR" - 159 jobs
"Public Relations" - 23,199 jobs
(for those curious, "digital public relations" has only 37 results)
Digital PR - 4,660 jobs
Public Relations - 14,558 jobs
On LinkedIn (which supports quotes):
"Digital PR" - 159 jobs
"Public Relations" - 23,199 jobs
(for those curious, "digital public relations" has only 37 results)
Digital PR is absolutely a powerful marketing tactic, and a massively under-invested one (IMO), but it's a teeny tiny sliver of the marketing world.
Will it end up getting more attention & investment? Absolutely.
Will "digital PR" be the winning terminology? Maybe not.
Will it end up getting more attention & investment? Absolutely.
Will "digital PR" be the winning terminology? Maybe not.
