Very important point to be made for anyone involved in organizing their job. Why does the union-buster over-communicate, doesn't that just annoy workers? Critically, what are the implications for inoculating co-workers and for the campaign environment you're trying to create? https://twitter.com/lizzadwoskin/status/1356643546799820800

The anti-union company does seek to persuade workers, intellectually you could say, that dealing with management solo is more favorable than the strength in numbers of a union. However, the company knows that some workers just won't come to believe that.

That's where the pressure cooker comes in. The company seeks to make the environment so tense and so unbearable that workers will give up on solidarity *even if they don't buy the company's arguments*.

The company's aim is for workers to associate this ungodly pressure with the union and to want the pressure to stop. The company positions the union campaign losing as the quickest direct route for this pressure to stop.

This explains why, as Amazon is doing here, companies will bombard workers so relentlessly with the anti-solidarity message even though that intense repetition will annoy many workers. The point *is* more or less to annoy workers; the point is certainly to overwhelm them.

Companies are not just hitting workers with speech. They're turning up the pressure cooker with one-on-meetings, captive audience meetings, discipline/firings, threats, spying, etc. Don't underestimate how real, and yes even traumatic, this can be for you and your co-workers.

You can imagine how even non-believers in the company's message may just conclude this is all too much. The good news is that in your inoculation and in the campaign atmosphere you facilitate you can beat the boss even as the boss is beating you over the head w/ anti messages.

With respect to inoculation, I recommend deeply preparing as co-workers not only for the *content* of the bosses' messages but how the extreme repetition of that message is not meant merely to persuade but to contribute to the pressure cooker.

The company knows union solidarity is powerful for workers and takes away management's ability to do as it will. Management, not workers organizing a union, are creating the pressure cooker. You beat the pressure cooker through winning the union campaign, not losing.

With respect to campaign atmosphere, you beat the pressure cooker by being open and bold about your union campaign. By staying on your campaign's clear, affirmative narrative. By holding safe and nurturing space with each other as co-workers as the boss is attacking.

There you have it, why bosses over-communicate the anti-union message and what to do about it. There's plenty more to say about inoculation and campaign atmosphere and I welcome folks to share their thoughts. Victory to the Amazon workers and all working people.