HOW TO USE TWITTER MORE INTENTIONALLY IN 2021.
How to market yourself here.

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I have met so many people who don't believe in twitter and ignore twitter completely to market themselves.

Yet Twitter is a really great platform to get direct feedback and to test. I also believe its the best place to get the best organic engagement.
I realized that you can't just post your links, videos and go.

Jump into conversations, start your own conversations. Plug in what you do effortlessly. You will get engagement.
The thing I love about #marketing yourself on #twitter is building connections.

★ Get real time engagement with many personalities by commenting thoughtfully on their stuff.
★ You don't have to be friends like on FB.
★ You do not need permission to hop into a conversation
I have also realized that people are rarely clicking away from twitter if you link a blogpost/ video unless it is super valuable.

★ Why not bring the blog content to them by micro-blogging through twitter threads and small video snippets?

Examples https://twitter.com/i/events/1346361080130514944
Twitter is an amazing search engine to find marketing avenues.

★ You can use it to look up events in your area "tech events in Nairobi".
★ You can use it to look up conversations around a topic eg. #wineinkenya.
★ Use it to look for jobs/ potential hires ie. #ikokazike
You can use twitter to reach out to people in a genuine way.

★ You know at a conference/ event with a hashtag ie. #abckenya and you make real time connections since you are all discussing about the conference topic
★ A good way to also engage thought leaders & experts
A thing that may seem like a small detail is to update your pinned tweet regularly. Your Pinned tweet could be about a sale event coming up, or a new marketing campaign/ book. Either way, it's the first thing your audience will engage with because it stays at the top of your feed
Twitter for business tip. When thinking about adding value on social, try asking yourself if your tweets advance an idea, entertain, or educate the audience. Additionally, remind yourself that the purpose of Twitter is to connect and spark conversations.
Multimedia tweets help differentiate your business from others, and tweets with images get 150% more retweets, so start mixing up your content with images and videos.
Twitter chats are a great way to interact with your audience and ask them questions about your brand or industry.
You can start your own Twitter chat by establishing a date, time, and original hashtag for everyone to use.
Raise your engagement by putting people who regularly give you love, comment, ask and engage with your brand on a Twitter List. You wanna engage with them too. That is how you build community.

Why do you love twitter for marketing? What tips do you have?
You can follow @Jeanwandimi.
Tip: mention @twtextapp on a Twitter thread with the keyword “unroll” to get a link to it.

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