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Everybody wants to buy but nobody really wants to be sold to.
We are increasingly becoming difficult to sell to.
Getting people to let their guard down is the most effective way to sell.
How to sell without selling.
A short thread.
We are increasingly becoming difficult to sell to.
Getting people to let their guard down is the most effective way to sell.
How to sell without selling.
A short thread.
Consultative selling - This approach prioritizes relationships and open dialogues to identify customers’ needs.
The salesperson behaves more like a consultant giving valuable and useful advice to customers.
It is focused on the relationship rather than sales.
The salesperson behaves more like a consultant giving valuable and useful advice to customers.
It is focused on the relationship rather than sales.
How then do we sell consultatively?
- Be knowledgeable - If we are unable to show how a particular product will address a customer’s needs, selling will be difficult.
- Be knowledgeable - If we are unable to show how a particular product will address a customer’s needs, selling will be difficult.
A salesperson can only make the experience genuine if they have tried the product and have adequate knowledge. This knowledge includes but not limited to:
How to use the products, servicing, repair, and warranty information
How to use the products, servicing, repair, and warranty information
Be relaxed - Don't we all hate it when a salesperson is trying to force us into buying a product?
If he is too eager to make a sale, we consider him not trustworthy, some would even tag him a scammer.
If he is too eager to make a sale, we consider him not trustworthy, some would even tag him a scammer.
So relax and understand that you are not in a race with the prospect.
Rather, you are trying to help the customer achieve his objective of buying the product.
Rather, you are trying to help the customer achieve his objective of buying the product.
Ask questions and allow your prospects to ask questions too.
By asking questions, You know your prospects point of pain,
You know their objections, more importantly, you earn their trust.
Which in turn opens their wallets.
Happy selling.
By asking questions, You know your prospects point of pain,
You know their objections, more importantly, you earn their trust.
Which in turn opens their wallets.
Happy selling.
