Some staggering trends for mobile apps in 2020 via @appannie:
- App downloads +7%
- App Store spend +20%
- Mobile Ad Spend +26%
https://www.appannie.com/en/go/state-of-mobile-2021/
More
- App downloads +7%
- App Store spend +20%
- Mobile Ad Spend +26%
https://www.appannie.com/en/go/state-of-mobile-2021/
More

Mobile #gaming trends in 2020:
- Total Consumer Spend +20%
- Hours spent in some categories grew at triple digit %
- Total Consumer Spend +20%
- Hours spent in some categories grew at triple digit %

Trends in #Social Apps
#TikTok usage hours per user grew 70% in the US and 80% in the UK, on track to hit 1.2bn active users in 2021
TikTok had ~500m MAUs in mid-2018. Impressive growth
#TikTok usage hours per user grew 70% in the US and 80% in the UK, on track to hit 1.2bn active users in 2021
TikTok had ~500m MAUs in mid-2018. Impressive growth

Trends in mobile #streaming:
- 40% more hours streamed
- YouTube sees up to 6x time spent per user vs next closest app ( $GOOG > $NFLX ), up to 38h per month!
- 40% more hours streamed
- YouTube sees up to 6x time spent per user vs next closest app ( $GOOG > $NFLX ), up to 38h per month!

Trends in mobile #shopping:
- Weekly hours spent in shopping apps +30%
- Social commerce and live shopping present a $2 TRILLION market globally by 2024
- $PINS downloads +50%
- $FB's Instagram downloads +20%
- $MELI crushing it on LatAm, of course.
- Weekly hours spent in shopping apps +30%
- Social commerce and live shopping present a $2 TRILLION market globally by 2024

- $PINS downloads +50%
- $FB's Instagram downloads +20%
- $MELI crushing it on LatAm, of course.
Trends in mobile food & drink #delivery:
- Weekly sessions grew up to 105%
- Most markets reached record highs in Q4 2020.
- Weekly sessions grew up to 105%
- Most markets reached record highs in Q4 2020.
Trends in mobile #marketing & #advertising:
Mobile ad placements grew:
355%
175%
170%
165%
95%
=> reached $240bn, with $290bn expected for 2021, or +21%
Mobile ad placements grew:
355%

175%

170%

165%

95%
