Read on Twitter
Twitter is, by far, the fastest way to build a high-quality audience.
Why?
It's quicker to write insightful tweets than it is to produce 10min YouTube videos or 1400-word blog posts.
Here's a thread of actionable tactics from studying the fastest-growing Twitter accounts.
Why?
It's quicker to write insightful tweets than it is to produce 10min YouTube videos or 1400-word blog posts.
Here's a thread of actionable tactics from studying the fastest-growing Twitter accounts.
2/ Fast-growing accounts have two things in common:
1. They spend 30+ minutes per day sourcing and refining 1-3 daily tweets. They don't wing what they say, and they typically sit on each idea for a few days.
2. Key: They write tweets that get *retweeted.*
1. They spend 30+ minutes per day sourcing and refining 1-3 daily tweets. They don't wing what they say, and they typically sit on each idea for a few days.
2. Key: They write tweets that get *retweeted.*
3/ Retweets bring followers.
We polled people to ask why they retweet. They said:
1. "Retweeting is my bookmarking system for ideas."
2. "I retweet when someone's put elegant words to my thoughts."
3. "I want my followers to know I relate to this statement."
We polled people to ask why they retweet. They said:
1. "Retweeting is my bookmarking system for ideas."
2. "I retweet when someone's put elegant words to my thoughts."
3. "I want my followers to know I relate to this statement."
4/ So, to get more RTs:
1. Tweet referenceable content that people will refer back to later.
2. Challenge the status quo with elegance and wit.
3. Pick a debate and argue your side with a novel take.
The most RTed tweets? *Threads with advice like this.*
1. Tweet referenceable content that people will refer back to later.
2. Challenge the status quo with elegance and wit.
3. Pick a debate and argue your side with a novel take.
The most RTed tweets? *Threads with advice like this.*
5/ How to write a tweet:
• Open with a hook: Make it counterintuitive or counter-narrative.
• Concise body: Satisfy the craving your hook created.
• End with a punchy zinger: Summarize implications of your finding and what it means for the reader.
• Open with a hook: Make it counterintuitive or counter-narrative.
• Concise body: Satisfy the craving your hook created.
• End with a punchy zinger: Summarize implications of your finding and what it means for the reader.
6/ How to source tweet ideas:
1. Read other popular tweets and note every time you have a strong reaction to one. Create a Tweet based on that reaction.
2. Summarize novel facts from Wikipedia, YouTube, and Podcasts.
1. Read other popular tweets and note every time you have a strong reaction to one. Create a Tweet based on that reaction.
2. Summarize novel facts from Wikipedia, YouTube, and Podcasts.
7/ Keywords triple your reach.
Twitter’s Featured Topics’ algorithm favors tweets with certain keywords.
Inject 1-3 Twitter keywords into your tweet, e.g. sports, investing, or venture capital.
Twitter’s Featured Topics’ algorithm favors tweets with certain keywords.
Inject 1-3 Twitter keywords into your tweet, e.g. sports, investing, or venture capital.
8/ Change your profile to get followers.
• Express value in your bio: "I write tweets to help startups grow."
• Pin your highest value, most RTed tweet
• Ensure your last 3 tweets are interesting
• Measure profile visit → follow rate (use https://analytics.twitter.com )
• Express value in your bio: "I write tweets to help startups grow."
• Pin your highest value, most RTed tweet
• Ensure your last 3 tweets are interesting
• Measure profile visit → follow rate (use https://analytics.twitter.com )
9/ Vanity metrics like # of followers mean little.
You need a way to consistently move people to an owned channel, like a newsletter.
2 ways:
1. Slow: Link your newsletter in your bio.
2. Fast: Tweet half a thread. Tell people to subscribe to get the other half.
You need a way to consistently move people to an owned channel, like a newsletter.
2 ways:
1. Slow: Link your newsletter in your bio.
2. Fast: Tweet half a thread. Tell people to subscribe to get the other half.
10/ Remember that half the benefit of Twitter is connecting with interesting people.
Use a tool like http://Flock.network to search through your followers’ bios.
Then message people when it's mutually beneficial to exchange ideas.
Use a tool like http://Flock.network to search through your followers’ bios.
Then message people when it's mutually beneficial to exchange ideas.
11/ Final thoughts:
• Spend ~30 mins/day and create 1-3 tweets per day
• Optimize tweets for RTs by sharing novel advice
• Generate ideas using reactions to strong opinions
• Inject topic keywords to expand reach
• Spend ~30 mins/day and create 1-3 tweets per day
• Optimize tweets for RTs by sharing novel advice
• Generate ideas using reactions to strong opinions
• Inject topic keywords to expand reach
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