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Growth Tactics
GrowthTactics
THREAD: How to grow your startup through referrals, and word of mouth.(Actionable tactics from working with 400+ startups) Here's the truth: Your startup most likely won't make a video and
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THREAD: 10 significant lies you've been told about marketing:On email marketing, ads, and referrals. "Send a welcome email immediately after signup"Don't. People will reflexively discard it as spam.Instead, delay your
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THREAD: How to improve your startup's conversion rate through A/B testing.We've consolidated learnings from running 1000s of A/B tests for companies like Segment, Microsoft, and Tovala. A/B testing = the
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THREAD: Learn exactly how to grow your startup through cold emailing.We've sent thousands of emails for our clients. Here are our top learnings: Why cold email? It's the lifeblood for
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THREAD: Read this if you're new to ads. Here's how to make each ad channel work.E.g. Facebook, Instagram, Google, Snapchat, Pinterest.(from our experience running ads for 400+ startups) IMPORTANT. We're
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Twitter is, by far, the fastest way to build a high-quality audience.Why?It's quicker to write insightful tweets than it is to produce 10min YouTube videos or 1400-word blog posts.Here's a
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Here’s how to double conversion on your startup’s homepage.(From rewriting over 1,000 websites.)A thread 1/ Your "above the fold" (ATF) section is the part of your site that's immediately
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We found 6 startups that are growing way faster than everyone else.We figured out their unconventional growth tactics.This thread walks you through how to repeat them for yourself. 1/6 Experiment
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On average, email earns $40 for every $1 spent The next highest ROI growth channel returns half that.We spent the last month interviewing email marketers at this year’s fastest-growing startups.Here's
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How top startup landing pages evolved due to COVID-19:(Thread) (2/6) Airbnb's business was upended in April. But by June, rural bookings were growing.Key site changes during that time:• Action prompt:
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Building a growth team? Read this before you hire.Most growth marketers are not great. They never learned the frameworks underlying growth.Here's how we suggest hiring a growth marketer.(Thread) 2/6 Look
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