We found 6 startups that are growing way faster than everyone else.
We figured out their unconventional growth tactics.
This thread walks you through how to repeat them for yourself.
We figured out their unconventional growth tactics.
This thread walks you through how to repeat them for yourself.
1/6 Experiment with timing.
Here's a clever example:
@brooklinen "leaked" a time-bounded discount and had one of their *best* revenue days of the year.
Great startups experiment not only with copy/creative, but also framing.
Here's a clever example:
@brooklinen "leaked" a time-bounded discount and had one of their *best* revenue days of the year.
Great startups experiment not only with copy/creative, but also framing.
2/6 Get people to FEEL the problem your startup solves.
Here’s how Muzzle (notification hiding tool) uses their site to visualize the problem:
• Shows cringey notifications
• Makes them super vulgar
• Points out how Muzzle puts an end to this during Zoom calls
Here’s how Muzzle (notification hiding tool) uses their site to visualize the problem:
• Shows cringey notifications
• Makes them super vulgar
• Points out how Muzzle puts an end to this during Zoom calls
3/6 Poach potential customers from competitors:
• Create landing pages that compare you against them
• Address customers' biggest objections
• Show your product in action
Then, when people search for you versus your competitors, you'll show up on the Google results page.
• Create landing pages that compare you against them
• Address customers' biggest objections
• Show your product in action
Then, when people search for you versus your competitors, you'll show up on the Google results page.
4/6 Improve your attribution.
It's often unclear what drives a purchase.
So try this:
• Add a post-purchase survey asking customers how they found you
• Remove friction—limit choices. Make it super easy to quickly select the right one
Attribution helps you double down.
It's often unclear what drives a purchase.
So try this:
• Add a post-purchase survey asking customers how they found you
• Remove friction—limit choices. Make it super easy to quickly select the right one
Attribution helps you double down.
5/6 Get more people to open and read your emails.
How? Don’t hide behind a company name:
• Set yourself as the sender name.
• Make your email icon your headshot.
Most importantly: Write using your real, friendly voice.
How? Don’t hide behind a company name:
• Set yourself as the sender name.
• Make your email icon your headshot.
Most importantly: Write using your real, friendly voice.