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By far the biggest mistake new companies make when starting to write content is not having an ideal customer segment in mind.
While you definitely know whom you’re selling to, these buyer personas need to be a part of your articles.
While you definitely know whom you’re selling to, these buyer personas need to be a part of your articles.
So let’s say you sell HR management software subscriptions and one of your ideal buyers includes CEOs and business owners.
Every single piece of content you create should have them in mind. “How to Choose an HR System” or “10 Benefits of HR Automation Tools You’ll Need for Your Team” are two good examples of headlines to go for. But how do you approach the article?
Imagine you’re getting a question like “Why should I use your tool?” or “Will your tool help with payroll?” from a CEO. Answer specific issues your target audience might have. Turn to your market research, keyword analysis, and look at what inquiries you’re already getting.
The secret is to always keep one clear audience in mind. Otherwise, you risk tackling too many general questions that won’t meet anyone’s requirements.
Got multiple personas?
Got multiple personas?
While you want to create content for all target audiences, you can run an analysis of your past content to see which readers are more engaged.
#marketing #contentmarketing #digitalmarketing
Full read: https://zengrowth.de/blog/content-seo/b2b-content-marketing-guide/
#marketing #contentmarketing #digitalmarketing
Full read: https://zengrowth.de/blog/content-seo/b2b-content-marketing-guide/
