Read an incredible piece on #advertising.
A 50-pager on strategy & copywriting.
"Obvious Adams - The Story of a Successful Businessman"
Some takeaways
The obvious is what we often choose to ignore
What's obvious to you might not be for others
Do the obvious
Why?
A 50-pager on strategy & copywriting.
"Obvious Adams - The Story of a Successful Businessman"
Some takeaways




Why?

Great #marketing isn't about clever campaigns.
It's about understanding your audience, &
adding a touch of personality in your campaign.
So that when people hear about your product or service,
they tell themselves: "𝗛𝗺𝗺, 𝗹𝗲𝘁'𝘀 𝘁𝗿𝘆 𝘁𝗵𝗮𝘁."
Example
It's about understanding your audience, &
adding a touch of personality in your campaign.
So that when people hear about your product or service,
they tell themselves: "𝗛𝗺𝗺, 𝗹𝗲𝘁'𝘀 𝘁𝗿𝘆 𝘁𝗵𝗮𝘁."
Example

Think of two ketchup ads for a daily newspaper 
Professionally designed poster with burgers, fries & ketchup
A newspaper fold with a sample ketchup sachet attached
When are you more likely to try the new ketchup brand?
𝗢𝗯𝘃𝗶𝗼𝘂𝘀𝗹𝘆, when you have the free sample.



When are you more likely to try the new ketchup brand?
𝗢𝗯𝘃𝗶𝗼𝘂𝘀𝗹𝘆, when you have the free sample.