Read an incredible piece on #advertising.
A 50-pager on strategy & copywriting.

"Obvious Adams - The Story of a Successful Businessman"

Some takeaways ⤵️
👉 The obvious is what we often choose to ignore
👉 What's obvious to you might not be for others
👉 Do the obvious

Why? ⬇️
Great #marketing isn't about clever campaigns.

It's about understanding your audience, &
adding a touch of personality in your campaign.

So that when people hear about your product or service,
they tell themselves: "𝗛𝗺𝗺, 𝗹𝗲𝘁'𝘀 𝘁𝗿𝘆 𝘁𝗵𝗮𝘁."

Example ⬇️
Think of two ketchup ads for a daily newspaper ⤵️

1⃣ Professionally designed poster with burgers, fries & ketchup

2⃣ A newspaper fold with a sample ketchup sachet attached

When are you more likely to try the new ketchup brand?
𝗢𝗯𝘃𝗶𝗼𝘂𝘀𝗹𝘆, when you have the free sample.
You can follow @sandeep_talukda.
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