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When it comes to email marketing, there’s no shortage of generic tips such as the best time to send an email.
There is no one-size-fits-all approach to email timing.
It depends entirely on your list and could be the often stated Tuesday at 10 a.m. or Sunday at 3 p.m.
A thread.
There is no one-size-fits-all approach to email timing.
It depends entirely on your list and could be the often stated Tuesday at 10 a.m. or Sunday at 3 p.m.
A thread.
Below are 5 tips can can help your emails perform much better.
Make the customer the hero
When writing marketing copy, many people forget how to talk and write like a human.
Write in a conversational tone and put your customers front and center.
Feature your customers in your emails either through write-ups or curating content they wrote.
When writing marketing copy, many people forget how to talk and write like a human.
Write in a conversational tone and put your customers front and center.
Feature your customers in your emails either through write-ups or curating content they wrote.
Obsess over your subject line and preview text
What’s the point of writing an email if no one opens it?
The key to getting your email opened and read lies in writing a compelling subject line and preview text
It should be snappy and interesting without looking like a clickbait
What’s the point of writing an email if no one opens it?
The key to getting your email opened and read lies in writing a compelling subject line and preview text
It should be snappy and interesting without looking like a clickbait
Add alt-text to any images
Sometimes people choose to view emails in plain text or in a place with bad network reception.
Images won't load at all or very slow.
Always include a quick text description in the image alt-text field.
it’s best to use images sparingly in emails.
Sometimes people choose to view emails in plain text or in a place with bad network reception.
Images won't load at all or very slow.
Always include a quick text description in the image alt-text field.
it’s best to use images sparingly in emails.
Make your email personal
The more your email looks, feels, and reads like it was sent from an actual person instead of from a company, the more likely it will be opened and read
This is why emails sent by an actual person perform so much better (open rates) than fancy HTML ones
The more your email looks, feels, and reads like it was sent from an actual person instead of from a company, the more likely it will be opened and read
This is why emails sent by an actual person perform so much better (open rates) than fancy HTML ones
FOMO sells
If you want people to do something, add a sense of urgency or fear of missing out (FOMO) to your messaging.
It works extremely well. Just don’t use fake urgency tactics because that’s a guaranteed way to lose trust with your subscribers.
If you want people to do something, add a sense of urgency or fear of missing out (FOMO) to your messaging.
It works extremely well. Just don’t use fake urgency tactics because that’s a guaranteed way to lose trust with your subscribers.
For example, if you tell all of your subscribers that you’re closing sales or that have 50 copies left, don't message them saying that the sale is back on or you have 50 more copies to go
You’re telling subscribers that your deadlines are artificial and don’t matter.
You’re telling subscribers that your deadlines are artificial and don’t matter.
I see the last point a lot of Twitter,
They will tell you they are running a sale for the next 10mins. 1 hour later they will run another sale for another 10 mins.
Some run discounts Every. Single. Day.
Discounts be so frequent that we do not know the real price of the product
They will tell you they are running a sale for the next 10mins. 1 hour later they will run another sale for another 10 mins.
Some run discounts Every. Single. Day.
Discounts be so frequent that we do not know the real price of the product
