We recently explored: A Rockefeller communication manual on #contacttracing, the [Share] Verified (UN/Purpose) guide on vaccine #communications, & insights from The #Vaccine Confidence Project.
Here is another from The Behavioral Insights Team - "at the heart of the #UK gov't".

Spun from the "heart of the UK gov't", The Behavioral Insights Team expanded to a global consulting firm "w/ offices around the world... Our work spanned 31 countries in the last year alone...Our growing portfolio of #BI #Ventures makes #behaviouralscience-backed tools..."

The strategic & coordinated campaigns for global vaccine roll-outs & uptake, must be understood as #advertising/ marketing. The more subtle, the more effective. Billions $$$ have been invested for one simple reason: huge returns. What we see today - has been years in the making.

Another example: May 16 2019, TIME: "''Now I Am Speaking to the Whole World.' How Teen Climate Activist Greta Thunberg Got Everyone to Listen".

"READ NEXT" (screenshot) still appears on page. This is not by accident. This is marketing. This is business.

https://time.com/collection-post/5584902/greta-thunberg-next-generation-leaders/

Working w/ the Behavioral Insights Team, on the ground, the gov't carried out "a very effective carrot&stick strategy" on the entire population in 2 days. It is safe to assume lessons learned from pilots, such as this one, will be now be applied to mass #vaccination programs.

"Operation Common Responsibility"

p. 1: of interest: ",even though #Slovakia has 3 times as many beds per capita then the #UK & sufficient supplies"

p 2: Participation: citizens who did not wish to participate would not benefit from the early release from #lockdown.

#COVID19

"The rationale was to 'get positives out of the circulation' to make sure that the rest of the country can get back to a more normal life, whilst keeping #socialdistancing & other #rules. The key #narrative was that of 'fighting back' & 'active public resistance' to the #virus."

Under the leadership of the #army - this was the largest such operation in the country’s history. 13 million lateral flow tests ordered & expedited from South Korea costing €50M. (USD 60,462,500.00) The operation was ready in 10 days.

"Given not all positives will be caught, the gov't recommends to all negatives to continue to exercise caution until the #second wave of #testing (meaning wearing face masks #indoor & #outdoors & complying w/ the rule of 6)."

Logistics: 40,000 people - half volunteers.

"Getting enough HCPs (Health Care Professionals) was the biggest challenge." It took $$$:

A HCP in an area with 2% prevalence was promised an approx. €900. The average monthly salary of a doctor is €2,400 & of a nurse €850. This "incentive" helped recruit 100% of HCPs.

The gov't "instituted a strict #curfew a week before the testing... It was also forbidden to travel outside one's district... The testing was said to be 'voluntary' but w/ the following #consequences:..."

"This [] meant that most people had to get tested in order to be able to work (36% of the pop. work in manufacturing), otherwise they would have to take
annual leave or #unpaid leave, if unable to work from home. Positive cases, on the other hand, can request sick pay." #Coercion

"... gov't issued paper #certificates, printed by the state-owned mint... It issued #new #regulations, enabling shops & #employers to request & check that people are carrying their #certificates, which can be also required in #spotchecks by #police " [p. 9]

#Sticks: "... #police announced additional fines (the normal rate for breaking #selfisolation is €1,000 on the spot or €1,700 later. Note that the average monthly wage is €1,000), & potential #prosecution for the #crime of #endangering public health..." [p. 9]

#Covid19

"There is #no #deadline stated for when the #certificate becomes #invalid, as this is conditional on the future government strategy..."

[p 9] #BehavioralInsights

"It is yet to be seen in practice the extent to which #certificates will be requested in different venues...

The fine for breaking the #curfew - i.e. being #outside without a #valid negative #certificate - is €1,000 on the spot, or €1,700 later." [p 10]

#PoliceState

" #certificates of negative test results were required by #employers & retail venues. However, a strong motivation was for these regions with outbreaks to improve their #reputation, as well as for #individuals to know whether they were positive & could be endangering their family"

#Enforcement: "The key enforcement agents have been employers, who communicated that they will require the #certificate in order for people to go back to work on Monday." [p 10]

#Coercion

Gov'ts are partnering w/ #academia, #NGOs, etc. for utilization of behavioral science.

" #Personal #information of positive cases - and their #households - is collated & shared with the regional Test & Trace programme, as well as the #police. The two will coordinate to #monitor #compliance w/ self-isolation of each case." [p 11]

"No additional support for positives has been announced so far, other than the standard sick pay & the offer of accommodation for self-isolation."

Negatives "to follow current NPIs (eg. facemasks indoors & outdoors, the rule of 6, working from home if possible, ban of assembly."

"... Slovakia effectively has a new tiered system, with travel
forbidden across tiers."

"Bi-weekly key worker testing: All hospital and care home staff will be tested every two weeks,.."

[Document: https://www.bi.team/wp-content/uploads/2020/11/Slovakia-COVID-19-Population-Testing-Report.pdf]

Create/expect crowds - to mitigate spread of virus.

"Issues encountered and lessons learned... #Expect #crowds early on: Most people got tested on Day 1, with many coming in the morning, queuing even 1-2 hours before the start, to beat the #crowds."

"How BI could improve mass #testing"

[& mass #vaccination]

"Empowering #messaging: Motivate people by creating a spirit of #national #resistance to the virus, highlighting the ability to make a positive action & contribute to the national effort to #savelives & livelihoods."

"Use powerful & trusted #messengers: Enlist the #royal family, the #cabinet, the #parliament, & local gov't as supporters of the project... encourage them to get tested through trusted institutions & leaders (e.g. a personalised letter sent from #NHS, local GP,..."

#COVID19

"When leaving the #testing site, positive cases could receive a 'care package' w/ info. on support offered by local council (eg. linking people up w/ local volunteers, giving them priority delivery slots for supermarkets, or providing temporary housing..." [p 13]

"Non-financial incentives for #volunteers: Offer additional benefits to motivate volunteers to help with organisation, such as free parking, free public transport pass, free museum and gallery entry, etc." [p 13]

" #Wristbands to improve #monitoring: Along w/ #certificates, distribute paper wristbands to all people who tested negative for easier recognition of whether they can enter venues."

"Provide additional and #rewards for #testing: for example, through #lotteries & #partnerships with local businesses."
[p. 13]

"Offer #travel #provision or subsidise the cost for people who live far away from a test site or are currently in receipt of financial support." [p. 13]

The population of Slovakia is approx. 5.45 million.

Approx. 57% of the population is under 44 years of age. (2017)

Deaths this year with #Covid19: 868 (Dec 1, 2020) .

Photo: #Minister of #Defense of the Slovak Republic Jaroslav Nad w/ certificate. "the police will request its original in case of inspection. If a citizen does not have it with him, he faces a fine of 1,659 euros."

https://www.dobrenoviny.sk/c/191806/policia-radi-fotografia-certifikatu-v-mobile-nestaci-musite-mat-original

Nov 30, 2020: "..how to nudge people to accept a covid-19 #vaccine"

"The situation is more alarming in America. In May 72% of people said they would take a covid-19 vaccine when one became available. By September, however, that declined to just 51%." https://www.economist.com/by-invitation/2020/11/30/katy-milkman-on-how-to-nudge-people-to-accept-a-covid-19-vaccine

#Slovakia has ordered #COVID19 #vaccines via the EU. "I would like to assure the Slovak citizens that Slovakia ordered more than 17 million vaccines [] this way... The latest contract was signed with the pharmaceutical companies BioNTech & #Pfizer." https://spectator.sme.sk/c/22533293/slovakia-has-ordered-2-44-million-covid-19-vaccines.html