Read on Twitter
How much does 15 million streams in Nigeria worth?
In as much as the numbers are important and could help #marketing, #pitching or #clout.
But it's very important that even as you chase clout, make sure that the numbers are corresponding #monetarily.
In as much as the numbers are important and could help #marketing, #pitching or #clout.
But it's very important that even as you chase clout, make sure that the numbers are corresponding #monetarily.
A lot of Artistes are more concerned with clout and making false #impressions than making money that is why most of them go out of their way to pay huge amount of money to AI guys who uses robot to manipulate the numbers than putting in work in building loyal fan base
across platforms.
Sadly, in most cases those numbers doesn't reflect at the back end of those streaming companies at the end of the day.
A friend of mine was shocked when I told him that I didn't intend promoting one of our songs in Nigeria.
Long before we started recording,
Sadly, in most cases those numbers doesn't reflect at the back end of those streaming companies at the end of the day.
A friend of mine was shocked when I told him that I didn't intend promoting one of our songs in Nigeria.
Long before we started recording,
I already knew the song wasn't meant for Nigerian audience so we paid attention to the choice of sound.
The truth is NOT ALL STREAMS ARE EQUAL. "Equal"
where your music is streamed from - influences how much you will likely earn per stream.
The truth is NOT ALL STREAMS ARE EQUAL. "Equal"
where your music is streamed from - influences how much you will likely earn per stream.
Revenue you generate when a UK #Spotify or #Apple user streams your music is different from what you get when an Indian, Swedish or Nigerian apple music user stream your song.
UK, Spotify premium is priced at £9.99, which is an equivalent of $13.12. In France, Spotify premium
UK, Spotify premium is priced at £9.99, which is an equivalent of $13.12. In France, Spotify premium
is priced at £9.99 which is an equivalent of $11.72. You don't need a prophet to tell you that artists will most likely earn higher when their stream comes from the UK, France than when it comes from the US or India or Africa.
In Nigeria, the few streaming platforms like
In Nigeria, the few streaming platforms like
Boomplay, YouTube music & Apple music already priced at N900 an equivalent of $2.99
In as much as it's wise and good to build a large audience home, it's also very important to pay attention to figures, it will help influence your decisions on the long run.
In as much as it's wise and good to build a large audience home, it's also very important to pay attention to figures, it will help influence your decisions on the long run.
Probably, those of you that always wonder why the likes of WizKid, Burna, Mr Eazi decided to operate from the other side of the world, this might be the answers to your question.
As of April 2020 there were about 4.7 #billion internet users in the world according to statistica.
As of April 2020 there were about 4.7 #billion internet users in the world according to statistica.
As of January 2020 there were about 85.49 #million internet users in Nigeria and how many of these users are social media users?
How many of them have access to stable internet service?
Only 27 million are active social media users as of January 2020.
How many of them have access to stable internet service?
Only 27 million are active social media users as of January 2020.
Out of the 27 million active users, how many are active Apple music premium users?
How many are on Spotify (Don't forget that Spotify doesn't operate in Nigeria).
In as much clout is important for the business, we should not allow it take the place of critical business analysis.
How many are on Spotify (Don't forget that Spotify doesn't operate in Nigeria).
In as much clout is important for the business, we should not allow it take the place of critical business analysis.
We keep saying afro beat to the world but the truth remains that the afro beat that will rule the world must evolve.
So when you notice the abrupt change in sound of your favourite afro beat artistes, understand that they are trying to evolve so as to penetrate a larger market.
So when you notice the abrupt change in sound of your favourite afro beat artistes, understand that they are trying to evolve so as to penetrate a larger market.
My name is Donseth Beat and I'm a music business man
