Really interesting talk I jumped into late for #LCAW2020 on ways we can improve our carbon footprint. Because it's now called a #ClimateCrisis because it's a dire crisis. https://twitter.com/london_climate/status/1328986350180306944

Microsoft's Green Cloud Advocacy Lead @jawache says we need to make #UX choices to make greener. It could mean switching off features when there is less bandwidth.
Netflix remove functionality to reduce climate impacts.

No change in user behavior. Just change carbon.
#LCAW2020

Service #Design Lead at Manifesto creative agency @neilclark gave the example that they changed: Not just autoplaying an embedded video but even the presence of the video embedded on the page causes a signal so they have changed to a dummy video
#LCAW2020

Partnership Manager at @FootprintDigit @MarketaBenisek offers five tips for us #DigitalMarketing pros to lessen our impact:
Know the #CarbonFootprint of your website — bigger the site, the more energy it generates. Reducing the size of site also reduces page load speed.

Reduce Digital Waste - every element on your site is data which needs to be loaded each time. If any element significantly slows your page down, consider removing or resize to a minimum.

#LCAW2020

(Love this one making my work look good!)
Choose quality over quantity - improve #a11y and great content — help people find what they need more quickly - Good SEO, UX and content marketing

Switch to a #green #hosting provider — fastest way. Who, where based and how they power. http://thegreenwebfoundation.org  @greenwebfound to see which pages are powered by clean energy.

Improve your #marketing and emails.

Each unnecessary email (4 words or under) = 1 gram of carbon. (Ie: Thanks, received, see you soon)

1 less email a day per UK person = impact of grounding 81k flights Heathrow to Madrid — make emails useful, informative and educational.

Now @PaulDJohnston is talking about companies "biting the bullet now" and going green and measuring their impact before the legislation comes and you go bankrupt
https://www.theguardian.com/environment/2019/oct/13/firms-ignoring-climate-crisis-bankrupt-mark-carney-bank-england-governor @markcarney2017

We need to separate out the different people you are comparing and measuring. And we need to make these terms and conversations the norm so anyone can join.
-- @PaulDJohnston #LCAW2020

The truth is the data is hard to find and the estimates are hard to verify. We need a way to measure objectively. Starts with the software. And the inefficiency is what happens at our homes, on our devices.
-- Mohan Ghandi #LCAW2020

How do you deal with the messaging that #RemoteWorking need cameras on to bond or so every voice is heard when the #CarbonFootprint impact is so bad? Same with schools requiring cameras on all day long.

My #QuestionOfTheDay: How do you find the carbon vs #MentalHealth balance?

Interesting results at this #LCAW2020 panel of what #Sustainability goals listeners' organizations are standardizing around.

And should it be regulatory led or faster for the industry to lead?