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Really interesting talk I jumped into late for #LCAW2020 on ways we can improve our carbon footprint. Because it's now called a #ClimateCrisis because it's a dire crisis. https://twitter.com/london_climate/status/1328986350180306944
Microsoft's Green Cloud Advocacy Lead @jawache says we need to make #UX choices to make greener. It could mean switching off features when there is less bandwidth.
Netflix remove functionality to reduce climate impacts.
No change in user behavior. Just change carbon.
#LCAW2020
Netflix remove functionality to reduce climate impacts.
No change in user behavior. Just change carbon.
#LCAW2020
Service #Design Lead at Manifesto creative agency @neilclark gave the example that they changed: Not just autoplaying an embedded video but even the presence of the video embedded on the page causes a signal so they have changed to a dummy video
#LCAW2020
#LCAW2020
Partnership Manager at @FootprintDigit @MarketaBenisek offers five tips for us #DigitalMarketing pros to lessen our impact:
Know the #CarbonFootprint of your website — bigger the site, the more energy it generates. Reducing the size of site also reduces page load speed.
Know the #CarbonFootprint of your website — bigger the site, the more energy it generates. Reducing the size of site also reduces page load speed.
Reduce Digital Waste - every element on your site is data which needs to be loaded each time. If any element significantly slows your page down, consider removing or resize to a minimum.#LCAW2020
(Love this one making my work look good!)Choose quality over quantity - improve #a11y and great content — help people find what they need more quickly - Good SEO, UX and content marketing
Switch to a #green #hosting provider — fastest way. Who, where based and how they power. http://thegreenwebfoundation.org @greenwebfound to see which pages are powered by clean energy.
Improve your #marketing and emails.Each unnecessary email (4 words or under) = 1 gram of carbon. (Ie: Thanks, received, see you soon)
1 less email a day per UK person = impact of grounding 81k flights Heathrow to Madrid — make emails useful, informative and educational.
Now @PaulDJohnston is talking about companies "biting the bullet now" and going green and measuring their impact before the legislation comes and you go bankrupt
https://www.theguardian.com/environment/2019/oct/13/firms-ignoring-climate-crisis-bankrupt-mark-carney-bank-england-governor @markcarney2017
https://www.theguardian.com/environment/2019/oct/13/firms-ignoring-climate-crisis-bankrupt-mark-carney-bank-england-governor @markcarney2017
We need to separate out the different people you are comparing and measuring. And we need to make these terms and conversations the norm so anyone can join.
-- @PaulDJohnston #LCAW2020
-- @PaulDJohnston #LCAW2020
The truth is the data is hard to find and the estimates are hard to verify. We need a way to measure objectively. Starts with the software. And the inefficiency is what happens at our homes, on our devices.
-- Mohan Ghandi #LCAW2020
-- Mohan Ghandi #LCAW2020
How do you deal with the messaging that #RemoteWorking need cameras on to bond or so every voice is heard when the #CarbonFootprint impact is so bad? Same with schools requiring cameras on all day long.
My #QuestionOfTheDay: How do you find the carbon vs #MentalHealth balance?
My #QuestionOfTheDay: How do you find the carbon vs #MentalHealth balance?
Interesting results at this #LCAW2020 panel of what #Sustainability goals listeners' organizations are standardizing around.
And should it be regulatory led or faster for the industry to lead?
And should it be regulatory led or faster for the industry to lead?
