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Welcome emails get some of the highest engagement rates of any emails.
They offer the perfect chance to engage new subscribers and convince them to take action.
A thread on 5 essential elements of a welcome email.
They offer the perfect chance to engage new subscribers and convince them to take action.
A thread on 5 essential elements of a welcome email.
1. They are timely
Sending welcome emails promptly makes a difference.
These emails work because you’re sending them when a subscriber’s interest is at its peak.
Only a few days delay could result in lower open or engagement rate as their interest could have waned
Sending welcome emails promptly makes a difference.
These emails work because you’re sending them when a subscriber’s interest is at its peak.
Only a few days delay could result in lower open or engagement rate as their interest could have waned
Consider the diagram below: It shows how many days after someone subscribes, that most marketers choose to send their welcome email.
As you can see, 75% sent welcome emails on the same day subscribers signed up. Time is of the essence when it comes to sending your welcome email.
As you can see, 75% sent welcome emails on the same day subscribers signed up. Time is of the essence when it comes to sending your welcome email.
2. A simple subject line.
Welcome emails perform best when they’re clearly identified, but make sure you also add a spark of interest to grab attention.
Many marketers use the word “Welcome” right up front in the subject line for easy identification.
Welcome emails perform best when they’re clearly identified, but make sure you also add a spark of interest to grab attention.
Many marketers use the word “Welcome” right up front in the subject line for easy identification.
3. Tell recipients what to do next.
Use your welcome email to recommend your very best content.
If you are an ecom business, don't be shy to offer products in your welcome email - your goal after all is to make sales.
Don't make new subscribers wait for your next newsletter.
Use your welcome email to recommend your very best content.
If you are an ecom business, don't be shy to offer products in your welcome email - your goal after all is to make sales.
Don't make new subscribers wait for your next newsletter.
4. Give subscribers a gift.
We love free things, give one with your welcome email.
Welcome emails are an ideal place to slip new subscribers something special.
That could be a massive discount on their first order or some very good - but related free content.
We love free things, give one with your welcome email.
Welcome emails are an ideal place to slip new subscribers something special.
That could be a massive discount on their first order or some very good - but related free content.
5. Include an unsubscribe link.
It might seem crazy, but even as you welcome subscribers, you always have to make it easy for them to unsubscribe at any time.
Most email service providers will automatically include the unsubscribe button anyway.
It might seem crazy, but even as you welcome subscribers, you always have to make it easy for them to unsubscribe at any time.
Most email service providers will automatically include the unsubscribe button anyway.
Image source: Return Path.
