First question I get from would be affiliate marketers is 'Should I buy solo ads'?

Truth is, when you can get efficient with solo ads, it’s like printing money.

Just be sure you have a tool in place to evaluate the return on your investment.

A thread.
While emailing thousands of people your offer might sound like a great idea, there are some keys you should consider before spending your hard-earned dollars on ads.

Take it from someone who almost went bankrupt before getting it right.
Questions you should ask yourself and the seller.

- How responsive is the list? Has the list owner blasted it too many times and now it has a poor open rates?

- Does the list contain prospects of your target audience?

- Do you have proper link tracking in place?
Know your breakeven point.

As with any investment, you should know what your expected return is.

You don't want to spend more money than you'll make.

Let’s say you found a solo ad with 1,00 emails and it is going to cost you $100.

You will be spending $1 for every email.
Take the worst case scenario expected conversion rate of 1-2%. This means you would expect 2 sales from this list of 100 emails.

This would lead to a cost of $50 per sale.

At a minimum you would need to have a product that will bring in at least $50 per sale to breakeven.
Solo ads are a great way to push up your affiliate sales and build your own email list while at it.

There are cheap, targeted and easily scalable.

I wrote a FREE book on

- What Solo ads are
- How to set them up
- Where to get them
- How to level up using them.

Link in my bio.
You can follow @SamPandemic.
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