(Thread) Day two of live-streaming #StreamSB #JustBrands @SustainBrands unpacking #racialjustice and equity in business.

Join here >> https://sustainablebrands.com/conferences/sustainablebrands-2020/sb20-just-brands/
Day one tweet stream can be found here >> https://twitter.com/KatieMartell/status/1295759511303729152
Amazing to hear about the mission of @TRUColorsBrew -- a brewery founded by active gang members to end gang violence.

#StreamSB #JustBrands @SustainBrands
"Real change starts with a brave conversation. How can our orgs create a safe space for these conversations?"

@Khalilahequips of @TRUColorsBrew

#StreamSB #JustBrands @SustainBrands #daretoprosper
"If you don't shift the conversation, you can't shift the future. And if you can't shift your view (of the world, others, yourself) you keep having the same conversations over and over." @kegangel

(Grabbed you in the chat, Kevin!)

#StreamSB #JustBrands @SustainBrands
"Don’t spend so much time trying to break something that you miss the opportunity to build something new."

@Khalilahequips of @TRUColorsBrew

#StreamSB #JustBrands @SustainBrands
A guide to B.R.A.V.E Conversations

@Khalilahequips of @TRUColorsBrew

#StreamSB #JustBrands @SustainBrands
Advice for HR leaders at large orgs from @Khalilahequips:

1. Remember HR is homegrown and human
2. See beyond paperwork to the people
3. Recognize the human experience
4. Cultivate your people and they'll become evangelists

#StreamSB #JustBrands @SustainBrands
POC working in corporate marketing and ad agencies in MN has nearly doubled as a result of @TheBrandLab efforts from 6% to 10%.

#StreamSB #JustBrands @SustainBrands
"With great power comes great responsibility."

@mikecaguin on #marketing at #StreamSB #JustBrands @SustainBrands
@Ellen_Walthour says goal of @TheBrandLab is to create a sustainable talent pipeline for agencies / #marketing firms

#StreamSB #JustBrands @SustainBrands
"The ad industry has been a white-dominated industry for years. Young POC who can't see themselves in the industry can't imagine a career in it."

#StreamSB #JustBrands @SustainBrands
"The next generation is so passionate about righting the wrongs of our country, there's so much more awareness of racial injustice among them." @Ellen_Walthour

#StreamSB #JustBrands @SustainBrands
Without diversity in the room, brand decisions can lack guidance of what NOT to do... risk of pandering is high.

#StreamSB #JustBrands @SustainBrands
The @benandjerrys #BLM statement earned:

- 1.3 BILLION earned media impressions
- 2.14 BILLION social media impressions
- 3.5 MILLION page views to the statement on the website

via @cmwdc, Activism Manager at Ben and Jerry's

#StreamSB #JustBrands @SustainBrands
Brand statements around #BLM or any social movement should be "authentic and rooted in something real"

- @cmwdc, Activism Manager at @benandjerrys

#StreamSB #JustBrands @SustainBrands
Why Dow takes bold steps toward racial justice:

"It is the right thing to do. We have a fiscal + social responsibility to make the world we operate in better.

@karens_carter Chief HR Officer & Chief Inclusion Officer @DowNewsroom #StreamSB #JustBrands @SustainBrands
"We care bc it makes us a better company, it makes communities healthier and stronger, and the prouder people are to work here, the better prepared we are for success."

@karens_carter Chief HR Officer & Chief Inclusion Officer @DowNewsroom #StreamSB #JustBrands @SustainBrands
DOW ACTS:

A. Advocacy
C. Community Engagement
T. Talent Pipeline

Read more: https://corporate.dow.com/en-us/seek-together/our-commitment-to-change.html

@karens_carter Chief HR Officer & Chief Inclusion Officer @DowNewsroom #StreamSB #JustBrands @SustainBrands
You matter. Let’s ACT.

Our leadership team took the time to listen to our colleagues and external partners and we’re taking action to accelerate change and address racism, inequity, and injustice.

https://corporate.dow.com/en-us/seek-together/our-commitment-to-change.html
My granddaughters ask me "what do you do for work, Nana?"

I say: "I create fairness."

@karens_carter Chief HR Officer & Chief Inclusion Officer
@DowNewsroom #StreamSB #JustBrands @SustainBrands
Congrats @SustainBrands team on a fantastic event👏🏻
You can follow @KatieMartell.
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