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You’re an honest person
When you talk to potential customers on the phone, you sound genuine, helpful, no sleazy sales talk. You give honest advice
However, the opposite happens when writing a copy
Follow these tips, and your copy instantly becomes more sincere and persuasive.
When you talk to potential customers on the phone, you sound genuine, helpful, no sleazy sales talk. You give honest advice
However, the opposite happens when writing a copy
Follow these tips, and your copy instantly becomes more sincere and persuasive.
1. Cut unnecessary sentences
Read each sentence and ask yourself; What does this mean? If you are unable to answer specifically, please rephrase until your text is firm and meaningful.
Read each sentence and ask yourself; What does this mean? If you are unable to answer specifically, please rephrase until your text is firm and meaningful.
Poor
- We offer the best landing page services, tons of sales and email sign ups is guaranteed.
Better
- 324 websites use our landing page software to increase sales.
- We offer the best landing page services, tons of sales and email sign ups is guaranteed.
Better
- 324 websites use our landing page software to increase sales.
2. Avoid Marketing Nonsense.
'Tons', 'Hundreds' or 'thousands' may seem specific but in reality, they reek of exaggerated figures.
Use specific numbers to draw attention and increase credibility.
'Tons', 'Hundreds' or 'thousands' may seem specific but in reality, they reek of exaggerated figures.
Use specific numbers to draw attention and increase credibility.
Poor
- Thousands of professional barbers use our new blades.
Better
- 2132 professional barbers use our blades.
- Thousands of professional barbers use our new blades.
Better
- 2132 professional barbers use our blades.
3. Stop being overly polite
A polite call to action gives people an excuse to no do as you've asked them to do.
Starting your CTA with 'if' is one of the best ways to people excuses.
People need someone who will tell them what to exactly what to do. Be BOSSY.
A polite call to action gives people an excuse to no do as you've asked them to do.
Starting your CTA with 'if' is one of the best ways to people excuses.
People need someone who will tell them what to exactly what to do. Be BOSSY.
Poor
If you'd like free guide on email marketing, click on the link below.
Better
Click on the link below to to get a free guide on email marketing.
If you'd like free guide on email marketing, click on the link below.
Better
Click on the link below to to get a free guide on email marketing.
4. Give people a reason to do as you have asked.
How are you going to make them happier or healthier? What problems are you trying to help them solve?
If you can lay these out, they will follow you. P
How are you going to make them happier or healthier? What problems are you trying to help them solve?
If you can lay these out, they will follow you. P
Poor
Follow me ( I post free contents)
Better
Learn how to create, learn how to sell. Follow me to get started.
Follow me ( I post free contents)
Better
Learn how to create, learn how to sell. Follow me to get started.
Avoid superlative sins
Only use superlatives if you can prove it. They are one of the quickest ways copywriters lose trust as they make them sound insincere.
Only use superlatives if you can prove it. They are one of the quickest ways copywriters lose trust as they make them sound insincere.
Poor
We offer the fastest pizza delivery in the United States.
Better.
Get your pizza delivered in 30mins or get a 50% discount.
We offer the fastest pizza delivery in the United States.
Better.
Get your pizza delivered in 30mins or get a 50% discount.
