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Eric Seufert
eric_seufert
The different outcomes for FB and Google in Australia related to the country's impending news publishing law underscore the fundamental differences between their operating models that any successful regulatory treatment
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Personalized ads are a public good. Apple and Google are throwing the baby out with the bathwater by dramatically impairing the personalization of advertising on the mobile web and in
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Yesterday it was reported that Google is exploring a privacy policy on Android as an analogue to Apple's ATT. This has been expected since Apple announced ATT. A few thoughts
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No, this isnt correct re: Uber ad fraud case. With basic reporting & incrementality measurement, the Uber team would have realized they were being cheated. The vendors werent using sophisticated
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Facebook -- having taken out full-page ads in the NYT, Washington Post, and WSJ -- is generally seen as the primary victim of the new app privacy controls coming in
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I think the negative impact of job hopping to a person’s career trajectory is mostly exaggerated, especially wrt startups. Working at a failing / zombie startup incurs opportunity cost (not
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It's rare that I see a company's mobile advertising metrics deteriorate where creative is *not* the culprit. Ironically: many companies think their marketing creative teams are over-resourced, but it's almost
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Some thoughts on the rise to prominent ranking positions of conservative news apps and "free speech" social networking apps following US election day (1/X) 2/ First, it should be noted
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I have spoken to a number of developers that are seeing higher-than-expected opt-in rates for ad tracking with their iOS14 beta apps (30%+). That's encouraging, but there are two reasons
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Lots of FUD being dispensed regarding IDFA deprecation. Here's what I think changes in the post-IDFA world: (1/X) 2/ There is no room for MMPs in this new paradigm. Google
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