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Last night I joined the 'YouTubers Review YouTubers' room on Clubhouse 
@TomFrankly was next in the chair to be analyzed and there were some fascinating insights shared for experienced YouTubers and those just starting out (like myself!)
Strap in for this thread
@TomFrankly was next in the chair to be analyzed and there were some fascinating insights shared for experienced YouTubers and those just starting out (like myself!)
Strap in for this thread
"Views from subscribers" is the main metric and reaching 50% being the golden number, @AliAbdaal had 48% of viewers coming from subscribers, which was apparently great as you’re at peak growth mode. YouTube is massively sharing your stuff and you're getting lots of subs
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@AliAbdaal also said that's he's going to start doing a lot more Shorts which seemed to have been working really well for @LegalEagleDJ who's doing 1 video a week and 4 YT Shorts each week
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@TomFrankly was saying that he felt a little trapped within his niche and the recommendation was to take productivity across to other niches i.e Productively cooking or Gaming as two growing examples
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If you're making content that inspires curiosity you need to be an entertainer. Subscribers really don't matter and brands don't care about that either.
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Injecting your personality into the video is more important than the niche, turn your channel into its own sitcom.
Don't overanalyze the algorithm or let it control you, care about the audience who care about you.
YouTube wants you to experiment & try new things (Shorts)!
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Don't overanalyze the algorithm or let it control you, care about the audience who care about you.
YouTube wants you to experiment & try new things (Shorts)!
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Be the creator you wanna be and make the content you wanna make.
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Talk about something your audience might be familiar with but deliver a new perspective - this works super well. For Tom: real productivity guru reactions is something peeps would watch.
Share how you see/view things!
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Share how you see/view things!
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Feedback for @LegalEagleDJ: double-down on being YouTube's lawyer: be 'the lawyer guy' the ONLY lawyer guy that comes to mind
For @TomFrankly the suggestion was to be YouTube's productive 'adult' though there was concern Productivity may push people away as it feels like work 8/
For @TomFrankly the suggestion was to be YouTube's productive 'adult' though there was concern Productivity may push people away as it feels like work 8/
Feedback on @TomFrankly's thumbnails:
Frank's are great
Images are attractive
Face in vid
Branding/palette is consistent
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Frank's are great
Images are attractive
Face in vid
Branding/palette is consistent
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The vibe was to really do as many 'face' thumbnails as possible.
@AliAbdaal gave some feedback on this:
Ali's vids - face did better
Ali's tech vids/ book vids - no face (had strong data to correlate to this on his channel)
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@AliAbdaal gave some feedback on this:
Ali's vids - face did better
Ali's tech vids/ book vids - no face (had strong data to correlate to this on his channel)
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@TomFrankly was saying after a personality test video a few years ago he thought his audience wanted less personality but everyone in the room has said do more personality!
Viewers should be empowered by the videos you produce
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Viewers should be empowered by the videos you produce
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A YouTube partner manager jumped into the room:
- Build in a break for a self retreat
- May be hard to outrun productivity content
- Is there another audience to lean into?
- Do some experiments
- Try new formats (e.g Stories)
- Try things in three's (meaningful tests)
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- Build in a break for a self retreat
- May be hard to outrun productivity content
- Is there another audience to lean into?
- Do some experiments
- Try new formats (e.g Stories)
- Try things in three's (meaningful tests)
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Mythbusting: Livestreams don't affect the video performance of other videos.
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How to get past writer's block:
- Have a deadline
- Open up a brand new doc and write something/stream of consciousness and go for a walk
- Talk to some speech-to-text software whilst on a walk
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- Have a deadline
- Open up a brand new doc and write something/stream of consciousness and go for a walk
- Talk to some speech-to-text software whilst on a walk
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@AliAbdaal really pushed the benefit of having multiple consultants in your life (had 14 last year 
)
Though caution was given by others to make sure these consultants/advisors are legit
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)Though caution was given by others to make sure these consultants/advisors are legit
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How to grow to YouTube partner programme level:
- Make a good hook in the first 10s
- Produce great content,
- Build a good experience
- Don't play the numbers game
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- Make a good hook in the first 10s
- Produce great content,
- Build a good experience
- Don't play the numbers game
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The question was asked whether live streaming would be a good way to get the watch time in:
Could be good to get to the level in the short-term but may give the algorithm bad data about what your channel is about
@AliAbdaal: proper videos are the way forward really
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Could be good to get to the level in the short-term but may give the algorithm bad data about what your channel is about
@AliAbdaal: proper videos are the way forward really
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Key takeaways for me:- The algorithm gives the audience what they want
- Bring your personality (even in niches where you may think people wouldn't want it) !!!
- Try out new formats too, but consistent quality videos are the way
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Hope this was a useful thread (was up till 3am listening along)!
If you found it helpful I'd love if you could subscribe to my YouTube channel (for more content on growth marketing, startups & more): http://youtube.com/charleskerr
If you found it helpful I'd love if you could subscribe to my YouTube channel (for more content on growth marketing, startups & more): http://youtube.com/charleskerr
