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I love seeing the power dynamics shifting from the perspective of commercial art & design and working with brands.
Here's why I think this is a win-win scenario for all digital art & design. Not just the top sellers in the #nft space
Here's why I think this is a win-win scenario for all digital art & design. Not just the top sellers in the #nft space
What @niftygateway and @SuperRare along with artists like @Mad_Dog_Jones @beeple or @fewocious and @muratpak are achieving lately is so disruptive, so substantial that it will change how brands work with artists forever. Why?
The sales from @Mad_Dog_Jones last night's drop are comparable to an ANNUAL PROFIT of top-tier design studios working for major brands like @Nike @adidas or @Apple
Balance sheets are publicly available to view. At least here in the UK so you can check for yourselves.
Balance sheets are publicly available to view. At least here in the UK so you can check for yourselves.
Until recently, working for these brands was the golden standard for many digital creators.
They are cool! You can tell your mum about it because unlike with #NFTs, she knows what Nike is and they pay you for being creative.
But...
They are cool! You can tell your mum about it because unlike with #NFTs, she knows what Nike is and they pay you for being creative.
But...
Of course, it comes at a price.
Overtimes, producers, stress, no time off, making something for someone else, selling a product, or making stage designs where it's definitely not you in the spotlight.
Thanks to NFTs...
Overtimes, producers, stress, no time off, making something for someone else, selling a product, or making stage designs where it's definitely not you in the spotlight.
Thanks to NFTs...
..the scales are tipping and the talent pool is becoming more interested in crypto art than working for brands.
Fewer creators interested/available in the commercial space = brands will have to come with better budgets, better conditions, and cooler briefs to attract the talent.
Fewer creators interested/available in the commercial space = brands will have to come with better budgets, better conditions, and cooler briefs to attract the talent.
If you feel FOMO for not selling heaps. Focus on becoming a better artist. Not the highest seller.
The taste for what sells will inevitably change over time.
What sells today might not sell tomorrow. You can't predict that.
Strong in concept, quality and aesthetics will always be in demand in either of these spaces IMO. Crypto art or commercial.
What sells today might not sell tomorrow. You can't predict that.
Strong in concept, quality and aesthetics will always be in demand in either of these spaces IMO. Crypto art or commercial.
So I just wanted to say thank you. Thanks to the people who have been pioneering NFT's for years when most of us didn't get it.
It is a gift to all digital creators and we are infinitely grateful
It is a gift to all digital creators and we are infinitely grateful
