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Top 10 sections from Roku's shareholder letter...
1/
52 million active accounts now
"To put our scale in perspective, Roku’s U.S. active account base is now more than twice the number of the U.S. video subscribers of the biggest cable company."
52 million active accounts now
"To put our scale in perspective, Roku’s U.S. active account base is now more than twice the number of the U.S. video subscribers of the biggest cable company."
2/
Targeted advertising on streaming will result in continued ARPU growth
"Machine-driven content marketing benefits not
only our content partners, who benefit from more efficient advertising, but also our users who see more relevant ads."
Targeted advertising on streaming will result in continued ARPU growth
"Machine-driven content marketing benefits not
only our content partners, who benefit from more efficient advertising, but also our users who see more relevant ads."
3/
Bassil El-Khatib, CEO of Frndly TV noted: “For every $ we spent on Roku vs. a large social media platform in July '20, we had a 65% better ROI with Roku as their promotional capabilities attract the right customers in the right mindset to build long-lasting relationships.”
Bassil El-Khatib, CEO of Frndly TV noted: “For every $ we spent on Roku vs. a large social media platform in July '20, we had a 65% better ROI with Roku as their promotional capabilities attract the right customers in the right mindset to build long-lasting relationships.”
4/
Continued success with TRC (The Roku Channel)
"Similar to Q3, in Q4 usage of The Roku Channel grew
nearly twice as fast as our overall platform and reached U.S. households with an estimated 63 million people, up more than 100% year-over-year."
Continued success with TRC (The Roku Channel)
"Similar to Q3, in Q4 usage of The Roku Channel grew
nearly twice as fast as our overall platform and reached U.S. households with an estimated 63 million people, up more than 100% year-over-year."
5/
"we acquired Quibi’s global content distribution rights, which we will use to add compelling programming to our viewers on a free, ad-supported basis. We secured rights to over 75 series and 100's of hours of programming produced by some of the greatest talent in Hollywood"
"we acquired Quibi’s global content distribution rights, which we will use to add compelling programming to our viewers on a free, ad-supported basis. We secured rights to over 75 series and 100's of hours of programming produced by some of the greatest talent in Hollywood"
6/
Roku Pay reduces friction
"Roku Pay, a key platform capability that simplifies consumer subscription signups and drives purchase and retention for partners, is growing more than twice as fast as overall SVOD users on the platform."
Roku Pay reduces friction
"Roku Pay, a key platform capability that simplifies consumer subscription signups and drives purchase and retention for partners, is growing more than twice as fast as overall SVOD users on the platform."
7/
"The median viewing age for the three major broadcast networks is now over 60 years old, driven in part by the flight of younger viewers to streaming. Even as broadcast primetime household ratings dropped 21% year-over-year, upfront ad costs actually increased by 13%"
"The median viewing age for the three major broadcast networks is now over 60 years old, driven in part by the flight of younger viewers to streaming. Even as broadcast primetime household ratings dropped 21% year-over-year, upfront ad costs actually increased by 13%"
8/
"We are seeing robust growth in a number of advertiser segments. One example is retail. While retailers spent 7% less on traditional TV advertising year-over-year during Q4, retail advertising spend on the Roku platform more than doubled year over-year in Q4."
"We are seeing robust growth in a number of advertiser segments. One example is retail. While retailers spent 7% less on traditional TV advertising year-over-year during Q4, retail advertising spend on the Roku platform more than doubled year over-year in Q4."
9/
"to engage shoppers aged 18-34 during the holidays, Walmart ran targeted video ads and launched interactive Roku TV sweepstakes from the home screen. Among viewers who saw a Roku ad for Walmart, 80% had not seen a Walmart ad on linear TV, & brand favorability increased 65%"
"to engage shoppers aged 18-34 during the holidays, Walmart ran targeted video ads and launched interactive Roku TV sweepstakes from the home screen. Among viewers who saw a Roku ad for Walmart, 80% had not seen a Walmart ad on linear TV, & brand favorability increased 65%"
10/
"we rebranded our DSP as “OneView” and integrated it with Roku-native identity, data and attribution tools...spending on OTT impressions through OneView more than doubled in 2020, while spending on impressions delivered on the Roku platform in OneView more than quadrupled"
"we rebranded our DSP as “OneView” and integrated it with Roku-native identity, data and attribution tools...spending on OTT impressions through OneView more than doubled in 2020, while spending on impressions delivered on the Roku platform in OneView more than quadrupled"
End/
Roku is firing on all cylinders.
- 52 million active accounts (14 mil added this year)
- OneView impressions thru Roku up 4x
- Increased value add to consumers with Roku Pay and AI-based targeting
- Huge companies like Walmart deriving a lot of value
Roku is firing on all cylinders.
- 52 million active accounts (14 mil added this year)
- OneView impressions thru Roku up 4x
- Increased value add to consumers with Roku Pay and AI-based targeting
- Huge companies like Walmart deriving a lot of value
Wrote about Roku over a year ago for Business Breakdowns subs: https://businessbreakdowns.substack.com/p/roku
