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Hey team,
Thanks everyone who joined me @noisymonkey's webinar today (we did enough promo for it, I think, @claire_dibs
!)
Just wanted to give you a quick overview of what @MrJonPayne and I chatted about - but don't worry, the replay AND a blog will be sent out early next week!
Thanks everyone who joined me @noisymonkey's webinar today (we did enough promo for it, I think, @claire_dibs
!)Just wanted to give you a quick overview of what @MrJonPayne and I chatted about - but don't worry, the replay AND a blog will be sent out early next week!
*First General Marketing Tip*
Get a dog, involve them in every bit of public speaking/client calls/camera related work that you do!
The Chief and Bramble both joined during the intros and attendees shared their animal companions name. My favourite was Andre the Giant Pyrenees
Get a dog, involve them in every bit of public speaking/client calls/camera related work that you do!
The Chief and Bramble both joined during the intros and attendees shared their animal companions name. My favourite was Andre the Giant Pyrenees
Okay. On to email stuffs. We started with the key to effective email marketing, understanding your audience!
> I declared this the Year of the Purge (or of the "Targeted Lists"). Let's leave the scattergun approach behind us.
> DO THE MARKET RESEARCH
> I declared this the Year of the Purge (or of the "Targeted Lists"). Let's leave the scattergun approach behind us.
> DO THE MARKET RESEARCH
> Create anti-personas, those people or businesses who are just not quite a good fit due to behaviours or demographics. @MrJonPayne added the FANTASTIC example of talking to your Sales Team & see who they don't want to sell to again!
Next up, we talked about email engagement rates.
> By understanding your audience, you can better target and personalise your email journeys.
Use a name in your subject line sees an av 26% increased open rate
Emails segmented to user interest see a 74% higher click rate
> By understanding your audience, you can better target and personalise your email journeys.
Use a name in your subject line sees an av 26% increased open rate Emails segmented to user interest see a 74% higher click rate
> Make sure your departments talk to each other. SOME COMPANIES get you involved in so many workflows you end up getting dozens of emails each week.
- You can give your audience the power to decide WHEN and WHAT they want to see you in their inbox...
- You can give your audience the power to decide WHEN and WHAT they want to see you in their inbox...
> Offering opt-outs & different send frequencies is easy.
So glad to see more and more companies offering opt-outs for certain times of the year like Mother's Day or Valentines, which may be hard. (shout out to @BloomandWild @thortful @OliverBonas)
So glad to see more and more companies offering opt-outs for certain times of the year like Mother's Day or Valentines, which may be hard. (shout out to @BloomandWild @thortful @OliverBonas)
Finally we chatted about a couple of email trends:
>
Video is becoming increasing important across marketing channels and email is no different! Use images or gifs to get people to watch your awesome content.
> The rise of personal marketing. Getting an evangelist is ace!
>
Video is becoming increasing important across marketing channels and email is no different! Use images or gifs to get people to watch your awesome content.> The rise of personal marketing. Getting an evangelist is ace!
Look at @kdlafrance at @Shopify, @savvyluke at @HubSpot for its CMS and now, hot off the press, @lovevalgeisler joining @klaviyo! They all have an engaged audience and the brands will be so much stronger and have a wider reach with them on board!
But you can do this with your company too - give it some personality, a face, some flavour. You got this!! 
Finally there were some questions we didn't get to and if that was one of yours - send it over and let's continue the chat!
Finally there were some questions we didn't get to and if that was one of yours - send it over and let's continue the chat!
Early next week, @noisymonkey will share the replay and we will make sure to have a full blog with all the tips, screenshots and anything else you may not even know you need yet! 
Thanks again @MrJonPayne and @claire_dibs - That was so much fun!
Thanks again @MrJonPayne and @claire_dibs - That was so much fun!
