Read on Twitter
I've grown my SEO & Digital PR agency @userp_io to $110k MRR in 1.6 years.
Giving this build in public thing a shot...
Here is a thread covering a few key things that got uSERP where it is today
Giving this build in public thing a shot...
Here is a thread covering a few key things that got uSERP where it is today
1. PDS - Process, delegate, sell.
Document procedures from day 1.
Build processes that when handed off produce predicted outcomes consistently.
Then, delegate to a VA/hire people to run operations.
Now, your only job is bringing new clients + keeping current ones happy.
Document procedures from day 1.
Build processes that when handed off produce predicted outcomes consistently.
Then, delegate to a VA/hire people to run operations.
Now, your only job is bringing new clients + keeping current ones happy.
2. Avoid reliance
Most agencies / freelancers get sales from referrals.
Most don't scale fast.
If you want to scale, you need to SELL.
Cold outreach works. Even on Twitter (see image).
Always lead with value; a freebie of your service to get your foot in the door.
Most agencies / freelancers get sales from referrals.
Most don't scale fast.
If you want to scale, you need to SELL.
Cold outreach works. Even on Twitter (see image).
Always lead with value; a freebie of your service to get your foot in the door.
3. Start cheap
Getting sales when you're new & lack case study / social proof is brutal. Nobody trusts you yet.
Do lower-priced work for 1-2 clients to generate case study data.
This compounds later via referrals, social proof, and more.
Start cheap and improve as you go.
Getting sales when you're new & lack case study / social proof is brutal. Nobody trusts you yet.
Do lower-priced work for 1-2 clients to generate case study data.
This compounds later via referrals, social proof, and more.
Start cheap and improve as you go.
4. How to hire
Hiring isn't cheap/easy. Job boards are expensive. Your time is expensive.
First, automate a candidate form to exclude responses that don't follow directions. If they can't follow instructions on a simple form now, they won't follow complex procedures later...
Hiring isn't cheap/easy. Job boards are expensive. Your time is expensive.
First, automate a candidate form to exclude responses that don't follow directions. If they can't follow instructions on a simple form now, they won't follow complex procedures later...
...cont'd.
Look for those who express detail & passion in conversation. These are "self starters."
Offer a paid test project.
1-2 hours, clear deliverable, pay them whether you hire them or not.
This tells you:
- Did they enjoy the work? (key)
- Did they follow directions?
Look for those who express detail & passion in conversation. These are "self starters."
Offer a paid test project.
1-2 hours, clear deliverable, pay them whether you hire them or not.
This tells you:
- Did they enjoy the work? (key)
- Did they follow directions?
5. Iterate + upsell
You should be refining your offering on a regular basis, always improving.
From deliverables to support, upgrade it.
Upsell when you've improved value.
Go back to existing clients, prove your work with data, showcase new improvements, charge more.
You should be refining your offering on a regular basis, always improving.
From deliverables to support, upgrade it.
Upsell when you've improved value.
Go back to existing clients, prove your work with data, showcase new improvements, charge more.
Want more details?
I just wrote about it for @Entrepreneur!
Excited about the future at uSERP working with some phenomenal team members, and hopefully expanding the team soon
https://www.entrepreneur.com/article/357004
I just wrote about it for @Entrepreneur!
Excited about the future at uSERP working with some phenomenal team members, and hopefully expanding the team soon
https://www.entrepreneur.com/article/357004
