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The Spotify Global Top 50 is the most interesting chart in music.
Some important Q's
- What countries are behind to the biggest hits?
- How much of an impact does TikTok have?
- How much potential does a song have?
I've broken down the current top 10 below.
Some important Q's
- What countries are behind to the biggest hits?
- How much of an impact does TikTok have?
- How much potential does a song have?
I've broken down the current top 10 below.
1st - Driver's License - @OliviaRodrigo 
- Big fanbase from Disney
- Record setting daily streams on platform. Insane for a debut song.
- TT creations explode on release (2 M); no trend just wide use.
- Starts at number one globally driven by US, EU + Asia quickly fllwd.
- Big fanbase from Disney
- Record setting daily streams on platform. Insane for a debut song.
- TT creations explode on release (2 M); no trend just wide use.
- Starts at number one globally driven by US, EU + Asia quickly fllwd.
2nd - Save Your Tears 
- 4th single from album
- Entered global charts after video release in Jan + TTH add.
- Sustained by super bowl perf.
- Top 10 success in all key mkts outside of Brazil which is tough to crack
- 4th single from album
- Entered global charts after video release in Jan + TTH add.
- Sustained by super bowl perf.
- Top 10 success in all key mkts outside of Brazil which is tough to crack
3rd - Blinding Lights 
- Will be biggest song of all time on Spotify and fastest to 2 B streams.
- Entered global chart 2019 hasn't left top 20 since.
- 2.5 M + TT creates. Specific dance trend.
- How did this not get nominated for a grammy??
- Will be biggest song of all time on Spotify and fastest to 2 B streams.
- Entered global chart 2019 hasn't left top 20 since.
- 2.5 M + TT creates. Specific dance trend.
- How did this not get nominated for a grammy??
4th - Calling My Phone 
- Teased on TT in December - 100 K + creates pre-release.
- Straight into global chart on release; Valentine's day timing was smart.
- Solely driven by Anglo mkts (US,UK,CA, AU) . Lot of opp for growth in EU + Asia.
- Teased on TT in December - 100 K + creates pre-release.
- Straight into global chart on release; Valentine's day timing was smart.
- Solely driven by Anglo mkts (US,UK,CA, AU) . Lot of opp for growth in EU + Asia.
5th - Dakiti
- Huge from release; driven by Latam & US.
- Will be a 1 B stream record
- Shows major power of MX
as a streaming mkt (Peak 2.6 M daily streams in mkt)
- Recent gains in FR (not typical for latin records) and IT show long term stability.
- Huge from release; driven by Latam & US.
- Will be a 1 B stream record
- Shows major power of MX
as a streaming mkt (Peak 2.6 M daily streams in mkt)- Recent gains in FR (not typical for latin records) and IT show long term stability.
6th - Bandido 
- Just signed to @warnermusic
- Latam driving it completely. US not even in top 100. EU not on radar. Massive numbers in CL and AR.
- If US, EU (FR, DE, IT) catch on this could be a number one. Potential is massive.
- Just signed to @warnermusic
- Latam driving it completely. US not even in top 100. EU not on radar. Massive numbers in CL and AR.
- If US, EU (FR, DE, IT) catch on this could be a number one. Potential is massive.
7th - Mood 
- Entered global chart 1 month after release.
- Driven by TT (3 M + creates). No specific trend; just a backdrop for multiple types of video. This is best scenario. Similar to 'Falling' + 'ILY Baby'; drives longevity.
- Dominated EU + Anglo. Didn't connect in Latam.
- Entered global chart 1 month after release.
- Driven by TT (3 M + creates). No specific trend; just a backdrop for multiple types of video. This is best scenario. Similar to 'Falling' + 'ILY Baby'; drives longevity.
- Dominated EU + Anglo. Didn't connect in Latam.
8th - Without You
- Similar to Mood. TT Driven, Anglo + EU focus, guitar driven sound
.
- 1.6 M creations on a specific trend on TT.
- Selected as a Spotify Radar artist. This made jump from 'viral internet' playlists to flagship playlists much quicker.
- Similar to Mood. TT Driven, Anglo + EU focus, guitar driven sound
.- 1.6 M creations on a specific trend on TT.
- Selected as a Spotify Radar artist. This made jump from 'viral internet' playlists to flagship playlists much quicker.
9th - Whoopty 
- Love that @warnerrecords won this competitive deal.
- Wide TT use; 1.5 M creations
- Anglo & EU driven; still cracking Latam + Asia.
- Big growth in India + Turkey driven by local sample.
- Major streams from UK and DE; local drill scenes could be a factor.
- Love that @warnerrecords won this competitive deal.
- Wide TT use; 1.5 M creations
- Anglo & EU driven; still cracking Latam + Asia.
- Big growth in India + Turkey driven by local sample.
- Major streams from UK and DE; local drill scenes could be a factor.
10th - The Business 
- @tiesto is like a fine wine.
- Was a slow burner. Released in Sept and only now peaking.
- Dance records look like this. EU driven w. massive over-index in DE, NL, GB, SE early. US starting to grow but still not in top 100.
- Brazil coming on board now
- @tiesto is like a fine wine.
- Was a slow burner. Released in Sept and only now peaking.
- Dance records look like this. EU driven w. massive over-index in DE, NL, GB, SE early. US starting to grow but still not in top 100.
- Brazil coming on board now
Thread inspired by @gregisenberg and built using public data.
Shoutout to my friends behind some of these songs @KirstenS @johnvince_ @whoisypp
Shoutout to my friends behind some of these songs @KirstenS @johnvince_ @whoisypp
