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This is the wrong way. Having Big Tech negotiate with Big Media for content payments benefits moguls like the Murdochs, not journalism. https://seekingalpha.com/news/3662866-google-to-pay-news-corp-for-content
There are far better ways to support journalism and protect a more open and democratic society. https://www.freepress.net/policy-library/beyond-fixing-facebook
What's really happening here is a historical transfer of advertising revenues from media entities (like local newspapers) that produced news in the exchange to media entities (like Facebook and Google) that don't.
The solution to this transfer of wealth is not allowing the most powerful media conglomerates to negotiate payments from Big Tech.
That may help the Murdochs, but not the sorts of local, independent news outlets that have been harmed more by the changing economics of news.
That may help the Murdochs, but not the sorts of local, independent news outlets that have been harmed more by the changing economics of news.
They're trying this in Australia. But the new "Code" will likely favor payment for the types of "news" that increases engagement on platforms like @Facebook. But the most engaged stories in social media are often those that disinform & divide people against one another.
The Murdochs also support the passage of similar legislation in the United States, the Journalism Competition and Preservation Act, which is also very problematic.
Australia and the U.S. (and all other countries) need to tax online advertising, not shakedown aggregators and break the linking DNA of the internet.
Negotiating piecemeal with conglomerated news outlets is not only dumb; it's dangerous: https://www.vice.com/en/article/88a7zv/facebook-australia-stop-news-media-bargaining-law
Negotiating piecemeal with conglomerated news outlets is not only dumb; it's dangerous: https://www.vice.com/en/article/88a7zv/facebook-australia-stop-news-media-bargaining-law
