A man who brags about CONSTANTLY hustling

Is a man telling the world he has no leverage

Let’s use a marketing agency for our metaphor here

The inexperienced think:
“The more clients I have, the more I’ll get paid.”

they bring on 10/20 clients, get a HIGH churn rate, and hate their lives cause working all the time

They maybe hit 30/40k, but the margins are low

Then you get the smart guys, they think

“How can I find ONE client, and make them $100k and ask for 30%”

Just like that, they’ve made more money, while working less, the difference between the two?

LEVERAGE

One takes a slice of a pie (ill write U emails),other CREATES the pie

When you create a pie? You can ask for whatever slice of the pie you want.

When you are taking a slice of someone else’s? It’ll always be limited.

This thinking applies to literally everything

Marketing is just what I know best

I turn down 99% of people who try to work with me

I’ve said “NO” to 10k/mo retainers, while broke.

Now, some will think this is silly.

But, I’d rather invest my time in building a pie for those I ACTUALLY believe in.

Why?

Because i have leverage and I actually like them

You see, hustle is cool

But if that hustle makes you want to burn everything to the ground?

What you have won’t last. Seen it many times with my clients

This is why I PREACH creating a lifestyle goals, not just income goals.

Many rich ppl hate their lives
They lack leverage

Archimedes once said:

““Give me a lever long enough and a fulcrum on which to place it, and I shall move the world.”

Apply this to all aspects of your life, and your life will quickly become VERY easy.