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1/ There’s a simple reason that @MrBeastYT is getting paid BIG $$$ by brands.
And it’s NOT because he’s getting tens of millions of views on every video (although that helps).
I decided to do a deep dive to figure out why brands keep coming back to him.
And it’s NOT because he’s getting tens of millions of views on every video (although that helps).
I decided to do a deep dive to figure out why brands keep coming back to him.
2/ Let's start with @honey
In @MrBeastYT's video called “I Put 1M Christmas Lights on a House,” about 5 mins in, he plugs the brand.
Notice how he doesn't mention @honey at the beginning?
This is called an "integration" & is often much more effective than a "dedicated" video
In @MrBeastYT's video called “I Put 1M Christmas Lights on a House,” about 5 mins in, he plugs the brand.
Notice how he doesn't mention @honey at the beginning?
This is called an "integration" & is often much more effective than a "dedicated" video
3/ Then he builds up why it’s important for the viewer to care: he spent almost *$1M* to make this piece of content.
The viewer almost feels kind of guilty, right?
They’re getting to watch for free so might as well stick around and support one of their fav creators.
The viewer almost feels kind of guilty, right?
They’re getting to watch for free so might as well stick around and support one of their fav creators.
4/ This is called the Key Message for the campaign.
And @MrBeastYT delivers it expertly.
It’s almost like it’s @brianjyip saying it.
And @MrBeastYT delivers it expertly.
It’s almost like it’s @brianjyip saying it.
5/ And now, @MrBeastYT visually hammers home the key value of @Honey.
In just a few clicks, he shows you a massive 35% discount!
In just a few clicks, he shows you a massive 35% discount!
6/ This is called “Social Proof”
@MrBeastYT is basically saying there are 12.4 million reasons why you literally have nothing to lose by signing up for @honey.
@MrBeastYT is basically saying there are 12.4 million reasons why you literally have nothing to lose by signing up for @honey.
7/ Now the “Call-to-Action.”
@MrBeastYT tells you to visit a special link which is called a Vanity URL.
Why is this important?
#1 It’s easy for the creator to say aloud
#2 It’s easy to remember for the viewer
#3 It's trackable by the brand
@MrBeastYT tells you to visit a special link which is called a Vanity URL.
Why is this important?
#1 It’s easy for the creator to say aloud
#2 It’s easy to remember for the viewer
#3 It's trackable by the brand
8/ Did you notice that @mrbeastyt's sponsored @honey integration, which was packed with all of those key messages, social proof, and a call-to-action was literally only 1 minute and 3 seconds long?
9/ Watch my full @creatorwizard video to find out why being succinct is important! I also break down @mrbeastyt's brand deals with @DragonCityGame and @PlayApex...
