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The hardcore wrestling fanbase is irrefutably smaller than other sports or entertainment mediums. Catering to that base probably seems economically futile. It’s not though.
A businessy thread:
A businessy thread:
Catering to wrestling fans has pretty substantially shown that the payoff is guaranteed, long-term dollars. Smaller dollars, but guaranteed dollars.
Catering to a casual audience, while lucrative on the front end, is dependent on spending an ever-increasing amount of money to make your next big grab at aforementioned casual audience.
The casual audience is also fleeting for this reason.
The casual audience is also fleeting for this reason.
The hardcore fanbase is more reliant on controllable factors, ie: the level of your in-ring product.
The casual fanbase is heavily, but not solely, reliant on non-wrestling factors - some of which a promotion has little to no control over.
The casual fanbase is heavily, but not solely, reliant on non-wrestling factors - some of which a promotion has little to no control over.
This isn’t a right or wrong thing either.
Just, every business has a choice & a company that spends millions to make tens of millions isn’t necessarily better or worse than a company that spends hundreds of thousands to make millions.
Just, every business has a choice & a company that spends millions to make tens of millions isn’t necessarily better or worse than a company that spends hundreds of thousands to make millions.
You’re either in this for the money, for the wrestling, or for the wrestling and the money.
All three approaches have pros & cons.
All three approaches have pros & cons.
