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The @EdelmanCanada #TrustBarometer is out. It’s a survey of Canadian trust in institutions and its leaders. You can review all the data at the link below. Here’s what struck me about the results – a thread! https://www.edelman.ca/trust-barometer/edelman-trust-barometer-2021
Amid urgent problems and in a year of crisis, leadership is failing. Government leaders, CEOs and religious leaders are not trusted to do what is right. #cdnpoli #TrustBarometer
There’s more. An astounding 50 per cent of Canadians say that #business leaders are purposely trying to mislead people and 46 per cent of Canadians say government leaders are doing the same #cdnpoli #TrustBarometer
The credibility of experts saw a major decline year-over-year as well #cdnmedia #cdnpoli #TrustBarometer
This year’s #TrustBarometer tells a story of growing struggle around trusted information and credible sources. Trust is down for all sources of info #cdnmedia
Worse, nearly half of Canadians believe that journalists are purposely trying to mislead them by saying things they know are false #cdnmedia #TrustBarometer
& the difficult truth is that only 1 in 5 Canadians have good information hygiene #cdnmedia #cdnpoli #TrustBarometer
Why does information hygiene matter? Because our research shows it directly impacts a person’s willingness to get vaccinated for #COVID19 #cdnmedia #cdnpoli #TrustBarometer
Here are our numbers on Cdn willingness to vaccinate. You’d think this number would be much higher considering the impact #COVID19 has had on everyone over the last year #cdnpoli #TrustBarometer
There’s so much more to dig into beyond these headlines and we’ve got an amazing virtual panel to break it down this afternoon at 1pm EST. Join us online, register at the link below #TrustBarometer -30- http://bit.ly/TrustEvent2021
