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First paid influencer campaign kicks off today 
Paid around £100 for a set of stories, feed post & exclusive discount code for an account with 60k followers in the dog space.
I don't have huge expectations - hoping to gain some great UGC & drive traffic to our health quiz.
Paid around £100 for a set of stories, feed post & exclusive discount code for an account with 60k followers in the dog space.
I don't have huge expectations - hoping to gain some great UGC & drive traffic to our health quiz.
1 hour since post went live 
Likes - 130
New followers - 0
Website traffic - 2
Likes - 130
New followers - 0
Website traffic - 2
6 hours since post went live
Likes - 279
New followers - 1
Website traffic - 6
Likes - 279
New followers - 1
Website traffic - 6
13 hours since post went live
Likes - 360
New followers - 1
Website traffic - 20
Ready to call my first attempt at paid influencer marketing a failure. Here's why I think it went wrong
Likes - 360
New followers - 1
Website traffic - 20
Ready to call my first attempt at paid influencer marketing a failure. Here's why I think it went wrong
1) I didn't brief the influencer - I thought leaving it up to them would lead to more organic content; I was wrong.
The creative was just boring product pics, without useful info & with no input from the influencer
In the future, I'll brief!
The creative was just boring product pics, without useful info & with no input from the influencer
In the future, I'll brief!
So, what now?
Read a great thread by @TaylorLagace (a day too late) about product seeding versus paid influencer posts.
Seems like a much, much better strategy, and for sure my next experiment with influencers
Read a great thread by @TaylorLagace (a day too late) about product seeding versus paid influencer posts.
Seems like a much, much better strategy, and for sure my next experiment with influencers
