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A THREAD: Why Likes Don't Matter
http://1.My favourite way to make something clear and accepted as fact is to find proof points. We’ve all just spent the last 14 months understanding that data matters, not just anecdotes.
http://1.My favourite way to make something clear and accepted as fact is to find proof points. We’ve all just spent the last 14 months understanding that data matters, not just anecdotes.
2. Now don't take my words out of context. I don't think facts and figures are more important than stories, but I do think evidence-based facts add credence and believability to whatever you’re trying to say.
3. Case In Point: In my private Group over on Facebook, Successful Caribbean Content Creators, I’ve been talking about not going down the rabbit hole of Likes. It’s ego driven. Sure Likes can be interpreted as indicators, we are talking numbers after all.
4.But they aren’t always indicative of success. I first heard about detaching your ego from Likes from Rachel Miller, a FB growth strategist. She said: “Liking” a photo or piece of content actually does not do anything beyond giving you a quick ego boost?...
5. Liking a post, she repeated is literally the most mindless thing you can do to engage. It doesn’t show legit interest in your business or story. I have taken her advice to heart. I preach it. I teach it.
6. Now let me get to that proof point I was talking about earlier. Last week I wrote a blog post “Can Love Be Marketed.” It was released the week before Valentine's and advised small business owners about storytelling and story selling "LOVE." I know, right but it’s a thing.
7. I took the drip/ drip approach to content marketing and shared the post on my public pages and private groups sequentially. I got some Likes but if I was being honest, it was more like the sound of silence. But Likes weren’t my goal. I wanted to land on planet Google.
8. Within one week of releasing the blog post, it rose to no. 4 on Google’s Homepage (first page) for the keywords I positioned it to rank for. The same thing happened to my post on creativity. It’s now Number 1 on the second page of Google.
9. There are over 2 million posts in the Google ecosystem that follow it. I’ll talk about how I’m getting my blog posts to rank a bit later but for now, I’ll repeat this. Building a community. Serving your followers. Growing an email list. Making sales. Booking clients.
10. Driving impact. Tracking actual, real, business-flourishing results. Ranking on Google. That’s what matters. When you align your output to your outcome, it doesn’t matter what followers define as valuable on social media.
Remember This Golden Rule: attention does not mean you’ve got an audience. As a content creator, your role is to derive the most value from creating things that are linked to your objectives. The number of Likes you get should be the least of your concerns.
