between Top Shot and being able to spend real money on virtual video game accessories, it's only a matter of time before Nike/Jordan just sells virtual sneakers. shit, you're not wearing the shits anyway and selling off "GOT 'EM" screenshots. why even have a real shoe at all?

it eliminates all sorts of problems as far as manufacturing and shipping and storage, and the buyer still gets to brag about it. heck, it makes it that much easier to duplicate the original shoe because you can sell a virtual model OF the original.

I'm pretty sure I touched on this in some thing or another I wrote a long time ago and I almost guarantee it's been brought up internally by now. it makes too much sense to NOT do it. talk about pure profit.

and I mean, "Nike digital" is just such a huge part of the business now. why not make the shoes digital too? they don't degrade, there are no b-grades, the virtual dye won't seep into the virtual midsoles, you can sell as many or as few as you like.

i'm not even going to say "probably," this will ABSOLUTELY be a thing in the next 10 years, more likely in the next two or three years, and I'm SURE people are working out the logistics of it already.

sneakers are already more of an investment opportunity than a tangible object you wear and love and discard, why do they need to be a physical object at all? there is already a company that sells "shares" of ludicrously expensive sneakers, I believe.

and certain pairs are so expensive hardly anyone would dare wear them anyway. so why does the physical object matter anymore? whether you owned a physical FLOM Dunk or a virtual one, you're still never going to wear it. why not just let it be a blockchained digital artifact?

no need for storefronts or warehouses or factories. sure, yes, you will need those for the sneakers people actually DO wear, but those become less important (and there can be far fewer produced). maybe you own a 10-pair rotation and a thousand-pair digital "collection."

again, this is 100 percent going to happen and it's kind of amazing it hasn't happened already.

(this will also make it so much simpler for a company to "retro" anything. no need to figure out how to produce some weird old shoe anymore.)