Read on Twitter
Another day, a new #EV buyer note. He *loved* the Mustang Mach-E. But ...
"At least at the dealer I [visited], @Ford has a long way to go in educating their sales teams. They knew *nothing* about the car other than typical things like ‘heated steering wheel’ + common features."
"At least at the dealer I [visited], @Ford has a long way to go in educating their sales teams. They knew *nothing* about the car other than typical things like ‘heated steering wheel’ + common features."
(2 of X) "My salesperson literally lost the sale of the 1st Edition to me because his answer to my ‘how long does it take to charge’ was ’14 hours’ - no nuance or additional information."
(3 of X) "It wasn’t until I got home + did even more research (on top of 2 years following Mach-E development) that I realized he had no idea what he was talking about (he was technically correct, from 0 to 100 %)."
JV: For Level 2 charging, yes. NO mention of DC fast-charging.
JV: For Level 2 charging, yes. NO mention of DC fast-charging.
(4 of X) "Also, on all the Ford marketing, the charging times were unclear or absent.
"Rather than drive sales, I think this murky information withholding will harm sales, since people like to be educated."
"Rather than drive sales, I think this murky information withholding will harm sales, since people like to be educated."
(5 of X) "Ford - educate your sales team and be more clear on charging. People aren’t going to move to electric with a bunch of doubts - the Tesla buyer is an educated electric car buyer.
"The Ford buyer just wants a cool car that happens to be electric."
CC: @mrlevine @ebergg
"The Ford buyer just wants a cool car that happens to be electric."
CC: @mrlevine @ebergg
"Has to start by having the plug grid clearly + easily show, w/out conversion or math, how long at each station a charge will take.
"The closer I got to buying one, the more the charge issue became apparent. Really a plaything rather than a work horse."
There you have it, Ford.
"The closer I got to buying one, the more the charge issue became apparent. Really a plaything rather than a work horse."
There you have it, Ford.
(7 of X) JV: Or, simply roll out the @Chargeway system nationwide with dealership 'beacons' that let salespeople demonstrate—quickly, easily, graphically, with little muss + fuss—the answers to ALL this buyer's questions.
Right there in the showroom. With an app to back it up.
Right there in the showroom. With an app to back it up.
(8 of X) Because, as I wrote last August, turns out providing good info on charging—how it works, what speeds there are + most importantly, how drivers can take an #EV on a road trip—actually SELLS MORE EVs.
Imagine. https://chargedevs.com/features/shoppers-buy-more-evs-if-they-understand-charging-and-now-theres-proof-exclusive-first-look/
Imagine. https://chargedevs.com/features/shoppers-buy-more-evs-if-they-understand-charging-and-now-theres-proof-exclusive-first-look/
(9 of X) The salesperson "taught me more about how to swipe my foot correctly under back tail gate for auto open than anything EV.
"I was excited [by the Mach-E]. The dealer stripped me of that excitement by not being prepared to answer simple questions, in fact misinformed me."
"I was excited [by the Mach-E]. The dealer stripped me of that excitement by not being prepared to answer simple questions, in fact misinformed me."
(10 of X) "He wasn’t just lacking a lot of info - he was lacking ALL info.
"For a car [the Mustang Mach-E #EV] that was on the assembly line for 2+ years, that seems ridiculous and, more than that, very disrespectful to [ @Ford's] clients."
"For a car [the Mustang Mach-E #EV] that was on the assembly line for 2+ years, that seems ridiculous and, more than that, very disrespectful to [ @Ford's] clients."
(11 of X) "I’m was a peripherally educated consumer very interested in the Mustang for several reasons - thought it was bold of Ford, thought the car looked great, thought it was priced good, and it was an #EV."
(12 of X) "I think it would be unfair to single out my dealership (I’ve never bought anything from them, they happened to have a 1st Edition that someone who reserved it decided not to take it).
"I think the issue is probably universal to most Fords." Ouch.
(all actual quotes)
"I think the issue is probably universal to most Fords." Ouch.
(all actual quotes)
