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7 Ways to Get People to Believe What You Say
We see 5,000 marketing messages every day...
Everyone is making claims, so you need to show a clear signal that you are not noise.
So you DON'T:
- Get ignored
- Wasted hours to create content
We see 5,000 marketing messages every day...
Everyone is making claims, so you need to show a clear signal that you are not noise.
So you DON'T:
- Get ignored
- Wasted hours to create content
#1 Metaphor
Turns off the critical part of the brain, puts them into an emotional visualization state.
From BS → "That's interesting, tell me more."
Formula:
'This ________ is like ______________. (Metaphor)
You will get/ gain/have __________. (Benefit)'
Turns off the critical part of the brain, puts them into an emotional visualization state.
From BS → "That's interesting, tell me more."
Formula:
'This ________ is like ______________. (Metaphor)
You will get/ gain/have __________. (Benefit)'
#2 Authority
Even when you are just starting out, you don't need a track record/ testimonial to have authority.
(Should be true)
- Awards
- Track record
- Borrowed Credibility e.g."I studied in Cambridge."
- Quotes from other authority
- Celebrities
Even when you are just starting out, you don't need a track record/ testimonial to have authority.
(Should be true)
- Awards
- Track record
- Borrowed Credibility e.g."I studied in Cambridge."
- Quotes from other authority
- Celebrities
#3 Explain How it Works
Explain after the readers understand/ clear on the benefit & promise.
If not, they will not care about how it works.
People buy when they feel like they have learned something.
Formula:
"Here's why ________"
"That's why ______________"
Explain after the readers understand/ clear on the benefit & promise.
If not, they will not care about how it works.
People buy when they feel like they have learned something.
Formula:
"Here's why ________"
"That's why ______________"
#4 Statistic Proof
We have been taught to believe graphs & charts since a very young age.
- Use specific NUMBERS
- Use graphs
- Be transparent
We have been taught to believe graphs & charts since a very young age.
- Use specific NUMBERS
- Use graphs
- Be transparent
#5 Show, Don't Tell
If you have pictures/ videos, show them.
Human beings are visual animals, we heavily rely on our eyes.
90% of the time, we receive data through eyes.
If you have pictures/ videos, show them.
Human beings are visual animals, we heavily rely on our eyes.
90% of the time, we receive data through eyes.
#6 Social Proof
The bigger the claim, the more proof it has to have.
It's about mapping out objections.
Examples:
- Written testimonials
- Audio testimonials
- Video testimonials
- Case Study
- Screenshot of results or quotes from FB, iMessage. or any platform
The bigger the claim, the more proof it has to have.
It's about mapping out objections.
Examples:
- Written testimonials
- Audio testimonials
- Video testimonials
- Case Study
- Screenshot of results or quotes from FB, iMessage. or any platform
#7 "Situational" Proof
"When you say something, it's something.
When they say something, it's everything."
That's why questions are so powerful.
Formula:
"What do you think?"
"Would you rather _____?"
"Have you ever noticed ________?"
"What if_____"
"When you say something, it's something.
When they say something, it's everything."
That's why questions are so powerful.
Formula:
"What do you think?"
"Would you rather _____?"
"Have you ever noticed ________?"
"What if_____"
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