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The back and forths between a client a freelancer in a creative field can be the most time-consuming and the less exciting, leading to a feeling of misunderstanding, for both parties.
So, how to deal with clients in a creative field :
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So, how to deal with clients in a creative field :
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*Explain your process :
This leads to a better appropriation of the project by clients, from the start, and including them in different phases.
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This leads to a better appropriation of the project by clients, from the start, and including them in different phases.
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*Keep it conceptual
When you show finished deliverables in the first stages, clients always expect more, they set a higher standard for the final deliverables, and you'll end up losing time, and the value of your final work.
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When you show finished deliverables in the first stages, clients always expect more, they set a higher standard for the final deliverables, and you'll end up losing time, and the value of your final work.
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*Rough/sketchy copy first
Clients like to see process & ongoing work, to feel that they have control & project themselves with their own imagination.
i.e: Hand drawing is less time-consuming, more iterative & appealing in the first stages than an advanced proposition.
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Clients like to see process & ongoing work, to feel that they have control & project themselves with their own imagination.
i.e: Hand drawing is less time-consuming, more iterative & appealing in the first stages than an advanced proposition.
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*Propose variations/options when possible,
That means you have done research, and you're still in the process of researching, with them, for their ideal project.
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That means you have done research, and you're still in the process of researching, with them, for their ideal project.
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These are some of the reasons you shouldn't go for an hourly rate with all your clients.
Creative fields are not an exact science, but not all clients can understand that. Will they all understand that you're researching, and not overcharging?
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Creative fields are not an exact science, but not all clients can understand that. Will they all understand that you're researching, and not overcharging?
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So you either apply a different approach, or you choose not to work with them. But how will you know?
Experience is very important, cause it will help you understand the hours you'll need to work on a project, including back and forths, and depending on each client.
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Experience is very important, cause it will help you understand the hours you'll need to work on a project, including back and forths, and depending on each client.
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This is why it's important to experiment & analyze your own approach with each project and client and apply a value-based price each time you can.
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Through this process, you'll be able to adapt and adjust your approach and establish a standard.
Once established, you'll seek scaling.
There is an interesting thread about pricing freelancing projects by @tom_hirst that you should look into : https://twitter.com/tom_hirst/status/1277933730078785537?s=20
Once established, you'll seek scaling.
There is an interesting thread about pricing freelancing projects by @tom_hirst that you should look into : https://twitter.com/tom_hirst/status/1277933730078785537?s=20
