This week two billboards did huge numbers on social.

1. @marmite @aandeddb
2. @samhennig @KITKAT

The thing is, only 1 of these ads ran in the real world. Sam's was a @OneMinuteBriefs

2 questions: do you even need to do the billboard IRL?
Why does social love a billboard?

Paging in @JamesPLCross who's BBC team often does the billboard of the week - an accolade I just made up but is totally a thing.

It's for a thing @AmyCLHouston might write for @TheDrum

So you may get quoted if you pitch in your views. Maybe. I dunno, It's late. and I'm talking about billboards.