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Years ago, when I was a nobody, I managed to sign the biggest internet marketer in the WORLD 
as my first big scale client...
Here's How I Did It...
[ RT THIS ]
#Thread 1/
![Years ago, when I was a nobody, I managed to sign the biggest internet marketer in the WORLD as my first big scale client...Here's How I Did It...[ RT THIS ] #Thread 1/](https://pbs.twimg.com/media/EuS1FgxUcAA73wb.jpg "Years ago, when I was a nobody, I managed to sign the biggest internet marketer in the WORLD as my first big scale client...Here's How I Did It...[ RT THIS ] #Thread 1/")
as my first big scale client...Here's How I Did It...
[ RT THIS ]
#Thread 1/
Back when I was still slangin' suds and shitty food as an Applebee's server, I had a few internet marketing / SEO clients, but nothing special, a few thousand a month.
But I decided I want to scale it to the MOON
- and if I wanted to do that, i needed one BIG IDEA... 2/
But I decided I want to scale it to the MOON
- and if I wanted to do that, i needed one BIG IDEA... 2/
I decided one day to write a letter on my personal blog stating who I was looking to work with, and what exactly I could do for them.
This wasn't enough though...
I couldn't just say it.
Words are cheap, especially online.
I needed to prove it.
Enter: The BIG IDEA 3/
This wasn't enough though...
I couldn't just say it.
Words are cheap, especially online.
I needed to prove it.
Enter: The BIG IDEA 3/
The person I was writing to, was none other than Frank Kern.
Yes, THE Frank Kern.
If you don't know who this is, you're obviously not a real internet marketer yet, that's okay - look him up.
Then keep reading...
4/
Yes, THE Frank Kern.
If you don't know who this is, you're obviously not a real internet marketer yet, that's okay - look him up.
Then keep reading...
4/
Anyways, I wrote Frank (and his followers) a letter, saying what I could do, which at the time was getting Google search engine rankings for any term, on a whim.
So, I ranked my letter to Frank Kern, for the search term: "Frank Kern".
Here's what the letter said...
5/
So, I ranked my letter to Frank Kern, for the search term: "Frank Kern".
Here's what the letter said...
5/
http://www.shanehunter.org/frank-kern/
Not the best direct response as I was still mastering copywriting, but it certainly got the point across, especially since I proved what I could do, by ranking for Frank's name (1st, btw)
A few months later, I get a call...
6/
Not the best direct response as I was still mastering copywriting, but it certainly got the point across, especially since I proved what I could do, by ranking for Frank's name (1st, btw)
A few months later, I get a call...
6/
"Hey, is this Shane?"
Yeah, what's up?
"Hey man, this is Frank Kern! I saw the letter you wrote for me on your blog..."
me: **hangs up**
In my defense, I thought it was a friend playing a prank. I had dick friends then. lol
**phone rings again**
7/
Yeah, what's up?
"Hey man, this is Frank Kern! I saw the letter you wrote for me on your blog..."
me: **hangs up**
In my defense, I thought it was a friend playing a prank. I had dick friends then. lol
**phone rings again**
7/
me: Hello?
"Hey man, we got disconnected, this is for real, legitimately, Frank Kern! What you did was awesome, and I'd like you to come down to my office here in La Jolla so we can talk about working together..."
me: **metaphorically shits pants**
Okay man, sounds great! 8/
"Hey man, we got disconnected, this is for real, legitimately, Frank Kern! What you did was awesome, and I'd like you to come down to my office here in La Jolla so we can talk about working together..."
me: **metaphorically shits pants**
Okay man, sounds great! 8/
A week passes, & our appointment rolls up. Wife & I drive out black Nissan Xterra down to La Jolla and find a place to park at a crowded beach overflow parking lot.
I sit there, psyching myself up, and she helps too.
Frank was the biggest marketer in the universe. #nervous 9/
I sit there, psyching myself up, and she helps too.
Frank was the biggest marketer in the universe. #nervous 9/
I walk up to his address, & go around back as he'd instructed on the phone.
There's this gorgeous old refurbished army jeep, and out comes this blonde, long-haired, bearded surfer, arms filled with firewood. As he loads it into the back of the jeep, he looks up and sees me. 10/
There's this gorgeous old refurbished army jeep, and out comes this blonde, long-haired, bearded surfer, arms filled with firewood. As he loads it into the back of the jeep, he looks up and sees me. 10/
"Hey, you must be Shane?"
**more metaphorical pant shitting ensues**
Hey, Frank! Great to meet you man! Love the jeep!
"Thanks man, me too! I love this old thing! Lemme finish loading this, then we'll head upstairs!! Cool?"
Totally! 11/
**more metaphorical pant shitting ensues**
Hey, Frank! Great to meet you man! Love the jeep!
"Thanks man, me too! I love this old thing! Lemme finish loading this, then we'll head upstairs!! Cool?"
Totally! 11/
We get upstairs, and he opens the door to this MASSIVE office that's laid out like a bachelor pad / NYC loft apartment... Only, it's literally across the street from the beach in La Jolla, California... The view is almost as unbelievable to me as the fact that I'm there...
12/
12/
"You know man, a lot of mofos have hit me up with offers over the years - but what you did here, especially with the proof - is the greatest direct response anybody has EVER hit me up with... So whatever price you want - I'm in, let's do this!"
We set the terms... 13/
We set the terms... 13/
...and I leave with my first five figure setup cheque. $10k. Per month. For the next year.
That night, I still had to work.
Back to Applebees I went. lol
I worked that job another 2-3 months because I was taught "Don't give up your day job when a side gig gets good!"
14/
That night, I still had to work.
Back to Applebees I went. lol
I worked that job another 2-3 months because I was taught "Don't give up your day job when a side gig gets good!"
14/
My mentor eventually bitch slapped me and made me quit. Which was great because I ended up multiplying my income greatly having the extra 40 hours / week to dedicate to my business.
Had my wife quit her job that night too.
We'd made it.
The dream was now reality.
15/
Had my wife quit her job that night too.
We'd made it.
The dream was now reality.
15/
So what got me there?
1. A BIG idea (way to stand out)
2. Balls & Effort
3. Direct Response
4. PROOF
I knew what I could do,
communicated what I could do,
& PROVED what I could do.
That's how you turn dreams into reality.
That, & by RT'ing this thread: https://twitter.com/abrasivism/status/1361412098845151234?s=21
1. A BIG idea (way to stand out)
2. Balls & Effort
3. Direct Response
4. PROOF
I knew what I could do,
communicated what I could do,
& PROVED what I could do.
That's how you turn dreams into reality.
That, & by RT'ing this thread: https://twitter.com/abrasivism/status/1361412098845151234?s=21
