Our proximity and similarities (very minor) to South Africa still gives brands the impression that whatever is consumed by SA can easily spill out to Botswana and it grates my tits. I saw a Samsung billboard that reads ‘Don’t just live a life nje’. What is that about?

The other day I saw a huge price and rewards poster at Clicks that is written in Rands. Mo Gaborone. Like... we don’t use Rands here. We have our own currency.

My own FNB App have messaging ya e-bucks that’s written in Rands. A whole financial institution that one would assume understands the importance of communication and the need to get it right for targeted audiences.