My top 5 list of Keyword/content tools I've used in the past year

A thread
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1. SEMrush
Got a limited budget but need to manage content marketing, social media, lead gen, PPC, and more?

Pick SEMrush.

I use it for:
keyword research
Lookup a prospect's website before a discovery call
Schedule social media posts
Competitive research
Backlink monitoring
2. Keywords Everywhere
Bought $10 worth of credit in 2019 and it's still running today.

Perfect for quick keyword research to write blog content and find long-tail keywords to optimize alongside the primary keyword.
3. Ahrefs
The premium tool for checking backlinks. Really goes deeper than any tool I've seen out there.

Also great for tracking keyword ranking, comprehensive research, and competitor analysis.
4. SurferSEO
It was love at first glance with Surfer

Awesome for content outlines

The list of topics/semantic words is incredible

They tell you how many times to add it in the copy and avoid over-optimization.

I also love geeking out over NLP data
5. Frase
My new favorite tool to create content briefs

I don’t have to review SERPs manually because Frase shows me all that data, plus H2s and H3s right there in the results.

Also does the work of finding FAQs and stats for each document I create.
What's the best SEO/content tool you used recently, and why? (no links please)

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