Why should you create social cards for your website?

Here's proof of why good social cards attract more visitors

1/10

I shared my portfolio with a social card and got 50+ likes with this tweet - pretty good engagement for a reply.

https://twitter.com/dan_spratling/status/1361222131632250887?s=20

2/10

Nobody else got even close to that much engagement, most getting 1-2 likes per share.

This is no coincidence

(Thank you @EddyVinckk for letting me use him as an example)

https://twitter.com/EddyVinckk/status/1361223243701637120?s=20

3/10

Eddy and I posted our replies at a similar time

We have a similar number of followers

So why is the engagement so dramatically different?

The answer: Social cards

4/10

But other people have posted using social cards!

Yes, they have, but nobody else has used a call to action within their social card

Many also don't explain the page content using it

I'm using my social card to its full advantage

5/10

Images attract views, so using a social card at all is a big advantage

But even an image isn't enough on its own. The image itself needs to be engaging.

Engaging text is helpful

Supporting images are better

But that's not all I do...

6/10

As well as using images to attract views, I'm also using a call to action (button) within the image to encourage people to click it, taking them to my website

This should result in more people visiting my website

Getting people to your website from Twitter is a challenge

7/10

A quick reminder - this is what my social card looks like.

http://dspr.at 

8/10

Maybe people really like my website?

Possibly...

I doubt my website is preferred over every other website posted by many talented developers

And they would have to visit my website first in order to form an opinion

Which relies on my social card being engaging

9/10

So if you're looking to get more engagement on your website through social media posts

Use engaging text
Add supporting images
Create a call to action

10/10

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