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I attended the Growth Hacking webinar by @VaibhavSisinty and I learnt valuable lessons from it.
No problem if you missed it, here's a thread covering all the essential points from the webinar.
A thread
No problem if you missed it, here's a thread covering all the essential points from the webinar.
A thread
1/ What's Growth Hacking?
A growth hacker is a person whose only aim is growth. It could be the growth of the company he is working for or his personal brand's growth.
A growth hacker is a person whose only aim is growth. It could be the growth of the company he is working for or his personal brand's growth.
2/ What is Growth Funnel?
A growth funnel is a diagram that states the steps for the growth of a product.
It contains stages of both marketing and Growth Hacking.
Steps are explained below:
A growth funnel is a diagram that states the steps for the growth of a product.
It contains stages of both marketing and Growth Hacking.
Steps are explained below:
3/
Awareness: Person knowing about it
Acquisition: Went to the landing page
Action: Does some real activity
Retention: They stays with you/comes back
Revenue: Person buys your product
Referral: People talking about your product and recommending them to people who trust them
Awareness: Person knowing about it
Acquisition: Went to the landing page
Action: Does some real activity
Retention: They stays with you/comes back
Revenue: Person buys your product
Referral: People talking about your product and recommending them to people who trust them
4/ What is Pirate Funnel? 
Also called AAARRR Funnel, it has all the same 6 stages from Growth Funnel.
They individually can be tracked to see how well a business is doing, also how stable its growth remains throughout the business’s lifespan.
Also called AAARRR Funnel, it has all the same 6 stages from Growth Funnel.
They individually can be tracked to see how well a business is doing, also how stable its growth remains throughout the business’s lifespan.
5/ Eg. Applying Pirate funnel to an eCommerce business:
1. Awareness: Looking at an ad
2. Acquisition: Landing on the website
3. Activation: Add to cart
4. Revenue: Purchase of the product
5. Referral: Sharing their purchase
6. Retention: Coming back to buy more
1. Awareness: Looking at an ad
2. Acquisition: Landing on the website
3. Activation: Add to cart
4. Revenue: Purchase of the product
5. Referral: Sharing their purchase
6. Retention: Coming back to buy more
6/ Same Pirate Funnel can be applied to a SaaS, Mobile app or some online course selling. 
Not the exact sequence is used for every business, It depends on its type.
Some businesses don't even have this funnel.
Not the exact sequence is used for every business, It depends on its type.
Some businesses don't even have this funnel.
7/ Secrets are understanding some basic terms:
1. Have a North star metric, achieve it in any case.
2. Do Growth experiments, reckon what works
3. Understand your User's persona
4. Exploit other people's network
5. Have a Growth mindset
1. Have a North star metric, achieve it in any case.
2. Do Growth experiments, reckon what works
3. Understand your User's persona
4. Exploit other people's network
5. Have a Growth mindset
8/ It doesn't matter if you are an Entrepreneur, Product Manager, Designer, Writer, Software Develop → You need to have Growth Hacking knowledge because your ultimate goal is growth in whatever you do. 
9/ A Growth Hacking Mindset
- Think out of the Box
- Be data-driven
- Experiment the shit out of things
- be super outcome driven
- Get your hand dirty
- Have an appetite to fail
- Think out of the Box
- Be data-driven
- Experiment the shit out of things
- be super outcome driven
- Get your hand dirty
- Have an appetite to fail
10/ What does a growth hacker posses? 
He is a T shape person.
- Fundamentals: Don't need to go very deep into these. No mastery, just fundamentals.
- Generalist: Have Knowledge of different domains to work effectively.
He is a T shape person.
- Fundamentals: Don't need to go very deep into these. No mastery, just fundamentals.
- Generalist: Have Knowledge of different domains to work effectively.
End -- I am not a super-thread writer. I wrote this out of the notes I took. Retweet if you liked it.
You can read complete notes here: https://www.notion.so/lightbing/Growth-Hacking-101-4d1821c5539d4826969ca35009f8a27b
You can read complete notes here: https://www.notion.so/lightbing/Growth-Hacking-101-4d1821c5539d4826969ca35009f8a27b
