I attended the Growth Hacking webinar by @VaibhavSisinty and I learnt valuable lessons from it.

No problem if you missed it, here's a thread covering all the essential points from the webinar.

A thread

1/ What's Growth Hacking?

A growth hacker is a person whose only aim is growth. It could be the growth of the company he is working for or his personal brand's growth.

2/ What is Growth Funnel?

A growth funnel is a diagram that states the steps for the growth of a product.

It contains stages of both marketing and Growth Hacking.

Steps are explained below:

3/
Awareness: Person knowing about it

Acquisition: Went to the landing page

Action: Does some real activity

Retention: They stays with you/comes back

Revenue: Person buys your product

Referral: People talking about your product and recommending them to people who trust them

4/ What is Pirate Funnel?

Also called AAARRR Funnel, it has all the same 6 stages from Growth Funnel.

They individually can be tracked to see how well a business is doing, also how stable its growth remains throughout the business’s lifespan.

5/ Eg. Applying Pirate funnel to an eCommerce business:

1. Awareness: Looking at an ad
2. Acquisition: Landing on the website
3. Activation: Add to cart
4. Revenue: Purchase of the product
5. Referral: Sharing their purchase
6. Retention: Coming back to buy more

6/ Same Pirate Funnel can be applied to a SaaS, Mobile app or some online course selling.

Not the exact sequence is used for every business, It depends on its type.
Some businesses don't even have this funnel.

7/ Secrets are understanding some basic terms:

1. Have a North star metric, achieve it in any case.
2. Do Growth experiments, reckon what works
3. Understand your User's persona
4. Exploit other people's network
5. Have a Growth mindset

8/ It doesn't matter if you are an Entrepreneur, Product Manager, Designer, Writer, Software Develop → You need to have Growth Hacking knowledge because your ultimate goal is growth in whatever you do.

9/ A Growth Hacking Mindset

- Think out of the Box
- Be data-driven
- Experiment the shit out of things
- be super outcome driven
- Get your hand dirty
- Have an appetite to fail

10/ What does a growth hacker posses?

He is a T shape person.

- Fundamentals: Don't need to go very deep into these. No mastery, just fundamentals.
- Generalist: Have Knowledge of different domains to work effectively.

End -- I am not a super-thread writer. I wrote this out of the notes I took. Retweet if you liked it.

You can read complete notes here: https://www.notion.so/lightbing/Growth-Hacking-101-4d1821c5539d4826969ca35009f8a27b