Reality hits EU Commission on #vaping. Some very interesting results form the recent #Eurobarometer:

1⃣ Vaping is an important tool in the quest to quit smoking:
57% used electronic cigarettes to quit smoking & 37% because they believed that vaping is less harmful than smoking
31% were able to quit due to the use of e-cigarettes and another 27% reduced smoking, double the numbers from three years ago.
2⃣ Vaping is not a gateway to smoking:
87% of current smokers started with cigarettes while only 2% tried vaping before they started smoking.
3⃣ Most adult vapers are using flavours:
Banning flavours would ruin the experience and send many back to smoking. What we need is choice and variety!
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