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What makes a hit blog post?
I've written close to 50 posts. They vary from <200 views to 19K+
Learnings from reverse-engineering hits and misses
I've written close to 50 posts. They vary from <200 views to 19K+
Learnings from reverse-engineering hits and misses
Does this post have a distinct category?
Popular posts are relatively easy to categorize. They clearly stand for something, whether it's career strategy, a step-by-step framework, or a "how I did it" story
They fit into people's lives, and are more likely to be shared
Popular posts are relatively easy to categorize. They clearly stand for something, whether it's career strategy, a step-by-step framework, or a "how I did it" story
They fit into people's lives, and are more likely to be shared
Does this post offer A+ entertainment or A+ practical value?
You only need one home run to get decent traction (e.g., How to develop your talent stack)
Getting both makes a smash hit (e.g., How I got a $375K Instagram PM offer)
You only need one home run to get decent traction (e.g., How to develop your talent stack)
Getting both makes a smash hit (e.g., How I got a $375K Instagram PM offer)
What comes easily to you?
I find practical value easier because I like to deconstruct my own life and figure out what worked and why
Posts with staying power are the ones only you can write bc of firsthand experience (e.g., I quit my job tech job, here's what I've learned)
I find practical value easier because I like to deconstruct my own life and figure out what worked and why
Posts with staying power are the ones only you can write bc of firsthand experience (e.g., I quit my job tech job, here's what I've learned)
How to come up with ideas consistently?
Habit of publishing gets easier, but coming up with quality topics does not. The more readers you have, the more suggestions you'll get
While helpful to crowdsource, I keep a running list and only pursue what I'm most interested in
Habit of publishing gets easier, but coming up with quality topics does not. The more readers you have, the more suggestions you'll get
While helpful to crowdsource, I keep a running list and only pursue what I'm most interested in
Writing burnout is a real thing
To stop this from feeling like a job, follow your instincts for what's interesting
You end up having more fun, and it will show through. The world doesn't need another half-hearted piece
To stop this from feeling like a job, follow your instincts for what's interesting
You end up having more fun, and it will show through. The world doesn't need another half-hearted piece
Full-time practitioner > full-time creator
Ironically, best-performing posts were also the fastest to write - they always come from vivid experiences
When you run out of ideas, go do things that interest you, then report back
When an idea strikes, write on the spot
Ironically, best-performing posts were also the fastest to write - they always come from vivid experiences
When you run out of ideas, go do things that interest you, then report back
When an idea strikes, write on the spot
Creating consistently is a compounding force
A post that used to get a few dozen views will now get at least 4-5K views
Just a tiny speck in the Internet galaxy, but a long way from starting at 0 just 9 months ago
A post that used to get a few dozen views will now get at least 4-5K views
Just a tiny speck in the Internet galaxy, but a long way from starting at 0 just 9 months ago
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